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nikolbeauty.com

nikolbeauty.com
B+
50/100
EcomScout

nikolbeauty.com receives an EcomScout Rating of B+ (50/100), ranking #51,483 out of 1,190,454 Shopify stores we track. This Makeup and Skincare Beauty & Personal Care store attracts 332.2K visits per year with estimated revenue of $16.9K - $32.8K/mo. It offers 67 products at an average price of $29.

Analysis by EcomScout Research Team · How we calculate ratings

Makeup and SkincareBeauty & Personal CareCosmetics
Est. Revenue/mo
$16.9K - $32.8K/mo
Est. Traffic/mo
27.7K
Products
67
Top Market
US (80%)
Top Channel
social (26%)
Est. Ad Spend/mo
$7.9K

Store Intelligence Summary

Traffic breakdown: social 26%, paid 17%, organic 17%, direct 15%.

Product pricing: Average price of $29 (range: $6 – $75). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $7.9K/mo in paid search ($94.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (80%), GB (7%), CA (5%).

Best-selling product: WaterProof Eyeliner Pencils ($19). Other top sellers include EYE PRIMER, VOLUME UP Mascara, Just Peachy Color Corrector.

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup and Skincare Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$595K/mo
Total Stores
106
Avg Revenue
$6K/mo
Top 10% Threshold
$137K/mo

Competition Breakdown

25%
34%
22%
7%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Makeup and Skincare market generates $1M/month across 106 stores
  • •12% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Makeup and Skincare stores earn $137K+/month
  • •This store outperforms 96% of Makeup and Skincare competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Makeup and Skincare

Block90%Shop80%Klaviyo: Email Marketing & SMS50%Judge.me Product Reviews47%

Best Selling Products

WaterProof Eyeliner Pencils#1

WaterProof Eyeliner Pencils

$19

EYE PRIMER#2

EYE PRIMER

$26

VOLUME UP Mascara#3

VOLUME UP Mascara

$24

Just Peachy Color Corrector#4

Just Peachy Color Corrector

$25

BB CRÈME#5

BB CRÈME

$43

WaterProof Lip Liner Pencils#6

WaterProof Lip Liner Pencils

$20

Pencil Sharpener#7

Pencil Sharpener

$6

Creamy Concealer#8

Creamy Concealer

$30

Cream Blush Stick#9

Cream Blush Stick

$23

Rose Lip Balm #100#10

Rose Lip Balm #100

$23

Analyzing...
Bounce Rate
41.7%
Pages/Visit
5.2
Avg. Time on Site
2m 49s
Avg. Product Price
$29

Range: $6 - $75

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Marketing Efficiency59/100
Revenue Performance44/100

Traffic Sources

social26.3%
paid17.4%
organic16.7%
direct14.5%
referral5.5%

Marketing & Ad Spend

Monthly Ad Spend

$8K

Google Ads estimate

Yearly Ad Budget

$94K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sephoraEasy1500K$0.14$138.0K
revolution93K$0.79$1.4K
beauty76K$0.49$1.5K
elf cosmeticsEasy47K$0.27$994
cosmetics22K$1.21$34.5K

Top Countries

🇺🇸United States
79.7%
🇬🇧United Kingdom
6.6%
🇨🇦Canada
4.6%
🇮🇳India
3.6%
🇵🇰Pakistan
2.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (11)

Pre-OrderShopGorgiasOctane AI: Advanced Quiz MakerKlaviyo: Email Marketing & SMSZipify PagesBack in StockOneClick UpsellReCharge SubscriptionsBlockHulk

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube

80
$10.12+92%
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea

63
$19.00+173%
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz

61
$9.12+17%
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face

58
$12.99+17%
Explore all trending products

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Frequently Asked Questions About nikolbeauty.com

Is nikolbeauty.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, nikolbeauty.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is nikolbeauty.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for nikolbeauty.com. However, our EcomScout rating is B+ (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is nikolbeauty.com's EcomScout rating and what does it mean?

nikolbeauty.com has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does nikolbeauty.com generate?

nikolbeauty.com receives approximately 332.2K visits per year with estimated monthly revenue of $16.9K - $32.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does nikolbeauty.com use?

We detected 11 Shopify apps on nikolbeauty.com, including Pre-Order, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup and Skincare store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against nikolbeauty.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup and Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

nikolbeauty.com Shopify store analysis • Makeup and Skincare • Beauty & Personal Care • Unlikely Dropshipper • Rating: B+

Last updated: August 9, 2026

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