NINETY PERCENT
ninetypercent.comNINETY PERCENT receives an EcomScout Rating of A+ (56/100), ranking #29,064 out of 1,188,411 Shopify stores we track. This Clothing Fashion & Apparel store attracts 747.9K visits per year with estimated revenue of $41.4K - $89.6K/mo. It offers 220 products at an average price of £30.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 47%, organic 16%, direct 15%, social 9%.
Product pricing: Average price of £30 (range: £19 – £50) — ≈ $38 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $73/mo in paid search ($876/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.4/5 based on 25 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (62%), US (25%), AU (8%).
Best-selling product: Classic Rib Henley in White (£30). Other top sellers include Iphis Draped Long Sleeve Top in Enoki Mushroom, Classic Rib High Neck Top in Black, Crop Flare Travel Legging in Black.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $25M/month across 19,525 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •80% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $26K+/month
- •This store outperforms 95% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •767 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
#1Gift Card
£50≈ $64
#2Classic Rib Henley in White
£30≈ $38
#3Iphis Draped Long Sleeve Top in Enoki Mushroom
£40≈ $51
#4Classic Rib High Neck Top in Black
£22≈ $28
#5Crop Flare Travel Legging in Black
£35≈ $44
#6Iphis Draped Long Sleeve Top in Bracken
£40≈ $51
#7Iphis Draped Long Sleeve Top in Black
£24≈ $30
#8Priam Draped Dress in Bracken
£42≈ $53
#9Iphis Draped Long Sleeve Top in Bordeaux
£20≈ $25
#10Classic Rib Cami Top in Black
£19≈ $24
≈ $38 USD
Range: £19 - £50
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$73
Google Ads estimate
Yearly Ad Budget
$876
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| ninety percentEasy | 720 | - | - |
| ninety percent clothingEasy | 135 | - | - |
| 90 percent clothing | 28 | - | - |
Trustpilot Rating
25 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (8)
Mailchimp
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Frequently Asked Questions About NINETY PERCENT
Is NINETY PERCENT a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, NINETY PERCENT is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is NINETY PERCENT safe to buy from? Is it a scam?
NINETY PERCENT has a Trustpilot rating of 2.4/5 based on 25 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (56/100).
What is NINETY PERCENT's EcomScout rating and what does it mean?
NINETY PERCENT has an EcomScout rating of A+ (56/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does NINETY PERCENT generate?
NINETY PERCENT receives approximately 747.9K visits per year with estimated monthly revenue of $41.4K - $89.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does NINETY PERCENT use?
We detected 8 Shopify apps on NINETY PERCENT, including Shop, Gorgias, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against NINETY PERCENT. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.