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68/100
EcomScout

Nixon receives an EcomScout Rating of S (68/100), ranking #1,979 out of 372,140 Shopify stores we track. This Watches Jewelry & Accessories store attracts 5.4M visits per year with estimated revenue of $1.1M - $2.3M/mo. It offers 1.4K products at an average price of $153.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.1M - $2.3M/mo
Est. Traffic/mo
453.3K
Products
1.4K
Top Market
US (46%)
Top Channel
direct (13%)
Trustpilot
2.5/5 (176)

Store Intelligence Summary

Traffic breakdown: direct 13%, referral 3%.

Product pricing: Average price of $153 (range: $150 – $175). Positioned in the premium segment.

Customer trust: Trustpilot score 2.5/5 based on 176 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (46%), CA (10%), GB (3%).

Best-selling product: Time Teller - Gold / Green Sunray ($150). Other top sellers include Time Teller - Silver / Rose Gold / Black, Time Teller - Silver / Coral, Time Teller - Silver / Pistachio.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Watches Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.5M/mo
Total Stores
114
Avg Revenue
$14K/mo
Top 10% Threshold
$146K/mo

Competition Breakdown

36%
32%
7%
18%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Watches market generates $2M/month across 114 stores
  • 18% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Watches stores earn $146K+/month
  • This store outperforms 91% of Watches competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
39.5%
Pages/Visit
3.6
Avg. Time on Site
1m 34s
Avg. Product Price
$153

Range: $150 - $175

Rating Breakdown

Traffic Growth90/100
Revenue Performance80/100
Business Quality80/100
Trustpilot50/100

Traffic Sources

direct12.5%
referral3.0%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

2.5

176 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
46.2%
🇨🇦Canada
9.8%
🇬🇧United Kingdom
2.8%
🇪🇸Spain
2.4%
🇫🇷France
2.3%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

Frequently Asked Questions About Nixon

Is Nixon a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nixon is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nixon safe to buy from? Is it a scam?

Nixon has a Trustpilot rating of 2.5/5 based on 176 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (68/100).

What is Nixon's EcomScout rating and what does it mean?

Nixon has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nixon generate?

Nixon receives approximately 5.4M visits per year with estimated monthly revenue of $1.1M - $2.3M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nixon use?

We detected 7 Shopify apps on Nixon, including Shop, Klaviyo: Email Marketing & SMS, Product Customizer and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Watches store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nixon. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Watches store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nixon Shopify store analysis • WatchesJewelry & Accessories • Unlikely Dropshipper • Rating: S

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