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70/100
EcomScout

Nixplay receives an EcomScout Rating of S (70/100), ranking #974 out of 270,426 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 1.3M visits per year with estimated revenue of $73.9K - $184.7K/mo. It offers 31 products at an average price of $80.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$73.9K - $184.7K/mo
Est. Traffic/mo
109.6K
Products
31
Top Market
US (88%)
Top Channel
direct (43%)
Trustpilot
3.9/5 (1,069)

Store Intelligence Summary

Traffic breakdown: direct 43%, referral 3%.

Product pricing: Average price of $80 (range: $1 – $350). Mid-range pricing strategy.

Ad spend: Estimated $4.2K/mo in paid search ($50.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.9/5 based on 1,069 reviews. Good standing with customers.

Top markets: US (88%), FR (3%), CA (2%).

Best-selling product: 8x8 Photobook Additional Pages ($2.59). Other top sellers include Lola Edition 8” HD Screen, Classic 10.1" HD Touch Screen, Nixplay Plus Gift.

How is the EcomScout Rating calculated? The S grade (70/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Consumer Electronics market generates $5M/month across 2,960 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Consumer Electronics stores earn $24K+/month
  • This store outperforms 93% of Consumer Electronics competitors
  • Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.5%
Pages/Visit
3.4
Avg. Time on Site
1m 47s
Avg. Product Price
$80

Range: $1 - $350

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance63/100
Marketing Efficiency48/100

Traffic Sources

direct43.1%
referral3.2%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$4K

Google Ads estimate

Yearly Ad Budget

$51K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
aura frameEasy15K--
digital picture frame15K$0.52$482
digital photo frame11K$0.37$313
digital frame3K$0.27-
aura framesEasy2K--

Trustpilot Rating

3.9

1,069 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
88.0%
🇫🇷France
3.3%
🇨🇦Canada
2.4%
🇩🇪Germany
2.0%
🇬🇧United Kingdom
1.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue

Beats Solo 4 - Wireless On-Ear Bluetooth Headphones, Up to 50-Hour Battery Life, Ultra-Lightweight Comfort, Powerful and Balanced Sound, Apple & Android Compatible - Slate Blue

85
$149.95+103%
WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car

WOLFBOX MegaFlow 50 Compressed Air Duster-110000RPM Super Power Electric Air Duster, 3-Gear Adjustable Mini Blower with Fast Charging, Dust Blower for Computer, Keyboard, House, Outdoor and Car

83
$35.99+180%
ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home

ASUS ROG Strix G16 (2025) Gaming Laptop, 16” FHD+ 16:10 165Hz/3ms Display, NVIDIA® GeForce RTX™ 5060 Laptop GPU, Intel® Core™ i7 Processor 14650HX, 16GB DDR5, 1TB Gen 4 SSD, Wi-Fi 7, Windows 11 Home

80
$1339.99+84%
Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black

Samsung Galaxy A17 5G Smart Phone, 128GB, Large AMOLED, High-Res Camera, Durable Design, Super Fast Charging, Expandable Storage, Circle to Search, 2025, US 1 Yr Manufacturer Warranty, Black

79
$164.99+133%
See all trending Consumer Electronics products

Frequently Asked Questions About Nixplay

Is Nixplay a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nixplay is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nixplay safe to buy from? Is it a scam?

Nixplay has a Trustpilot rating of 3.9/5 based on 1,069 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (70/100).

What is Nixplay's EcomScout rating and what does it mean?

Nixplay has an EcomScout rating of S (70/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nixplay generate?

Nixplay receives approximately 1.3M visits per year with estimated monthly revenue of $73.9K - $184.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nixplay use?

We detected 12 Shopify apps on Nixplay, including Shop, ReCharge Subscriptions, Zipify Pages and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nixplay. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nixplay Shopify store analysis • Consumer ElectronicsElectronics & Tech • Unlikely Dropshipper • Rating: S

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