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The New Jersey Soap Company (Gottfried's)

njsoap.com
45/100
EcomScout

The New Jersey Soap Company (Gottfried's) receives an EcomScout Rating of B+ (45/100), ranking #17,879 out of 208,440 Shopify stores we track. This Soap Beauty & Personal Care store attracts 68.5K visits per year with estimated revenue of $2.3K - $4.5K/mo. It offers 25 products at an average price of $22.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.3K - $4.5K/mo
Est. Traffic/mo
5.7K
Products
25
Top Market
US (100%)
Top Channel
N/A
Trustpilot
4.1/5 (7)

Store Intelligence Summary

Product pricing: Average price of $22 (range: $15 – $44). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 7 reviews. Good standing with customers.

Top markets: US (100%).

Best-selling product: Sandalwood Bar Soap ($15). Other top sellers include Frankincense & Myrrh Bar Soap, Rich Cedarwood & Musk Bar Soap, Patchouli Bar Soap.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Soap Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7K/mo
Total Stores
3
Avg Revenue
$2K/mo
Top 10% Threshold
$4K/mo

Competition Breakdown

33%
67%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Soap market generates $0M/month across 3 stores
  • 100% of stores earn less than $10K/month — relatively low barrier to entry
  • This store outperforms 46% of Soap competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
94.3%
Pages/Visit
1.0
0
Avg. Product Price
$22

Range: $15 - $44

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Trustpilot65/100
Revenue Performance24/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.1

7 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About The New Jersey Soap Company (Gottfried's)

Is The New Jersey Soap Company (Gottfried's) a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The New Jersey Soap Company (Gottfried's) is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The New Jersey Soap Company (Gottfried's) safe to buy from? Is it a scam?

The New Jersey Soap Company (Gottfried's) has a Trustpilot rating of 4.1/5 based on 7 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (45/100).

What is The New Jersey Soap Company (Gottfried's)'s EcomScout rating and what does it mean?

The New Jersey Soap Company (Gottfried's) has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does The New Jersey Soap Company (Gottfried's) generate?

The New Jersey Soap Company (Gottfried's) receives approximately 68.5K visits per year with estimated monthly revenue of $2.3K - $4.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The New Jersey Soap Company (Gottfried's) use?

We detected 6 Shopify apps on The New Jersey Soap Company (Gottfried's), including Shop, Trustpilot, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Soap store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The New Jersey Soap Company (Gottfried's). Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Soap store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The New Jersey Soap Company (Gottfried's) Shopify store analysis • SoapBeauty & Personal Care • Unlikely Dropshipper • Rating: B+

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