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No78 homepage screenshot
63/100
EcomScout

No78 receives an EcomScout Rating of S (63/100), ranking #5,233 out of 540,211 Shopify stores we track. This Furniture Home & Garden store attracts 132.3K visits per year with estimated revenue of $9.4K - $20.6K/mo. It offers 686 products at an average price of DKK 646.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.4K - $20.6K/mo
Est. Traffic/mo
11.0K
Products
686
Top Market
DK (100%)
Top Channel
N/A
Trustpilot
4.7/5 (226)

Store Intelligence Summary

Product pricing: Average price of DKK 646 (range: DKK 100 – DKK 1,995) — ≈ $97 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 4.7/5 based on 226 reviews. Excellent reputation — customers rate this store highly.

Top markets: DK (100%).

Best-selling product: Gavekort fra No78 (DKK 100). Other top sellers include Bambuskurv B001 i Natur – Vasketøjskurv i 3 størrelser, Bambuskurv - B001 - Naturbrun, Stofpose til B001 vasketøjskurv - 3 størrelser.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.1M/mo
Total Stores
4,835
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Furniture market generates $7M/month across 4,835 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Furniture stores earn $11K+/month
  • This store outperforms 87% of Furniture competitors
  • Chairs shows highest opportunity with $1,673 median revenue and medium competition
  • High average order value ($253) suggests premium positioning works well
Analyzing...
Bounce Rate
80.7%
Pages/Visit
1.2
Avg. Time on Site
7s
Avg. Product Price
DKK 646

≈ $97 USD

Range: DKK 100 - DKK 1,995

Rating Breakdown

Trustpilot90/100
Business Quality76/100
Revenue Performance65/100
Traffic Growth65/100
Marketing Efficiency12/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Top Paid Keywords

KeywordVolumeCPCCost/mo
ferm living copenhagenEasy110--

Trustpilot Rating

4.7

226 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
100.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Furniture Products

Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

100
$19.99+150%
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

99
$109.98+245%
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

98
$44.94+156%
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

94
$35.98+270%
See all trending Furniture products

Frequently Asked Questions About No78

Is No78 a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, No78 is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is No78 safe to buy from? Is it a scam?

No78 has a Trustpilot rating of 4.7/5 based on 226 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (63/100).

What is No78's EcomScout rating and what does it mean?

No78 has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does No78 generate?

No78 receives approximately 132.3K visits per year with estimated monthly revenue of $9.4K - $20.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does No78 use?

We detected 10 Shopify apps on No78, including Klaviyo: Email Marketing & SMS, Trustpilot, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against No78. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

No78 Shopify store analysis • FurnitureHome & Garden • Likely Dropshipper • Rating: S

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