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57/100
EcomScout

Nogu receives an EcomScout Rating of A+ (57/100), ranking #10,160 out of 481,787 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 1.4M visits per year with estimated revenue of $40.7K - $101.8K/mo. It offers 2.5K+ products at an average price of $38.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$40.7K - $101.8K/mo
Est. Traffic/mo
114.8K
Products
2.5K+
Top Market
US (84%)
Top Channel
direct (23%)
Trustpilot
3.1/5 (139)

Store Intelligence Summary

Traffic breakdown: direct 23%, referral 1%.

Product pricing: Average price of $38 (range: $6 – $89). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 3.1/5 based on 139 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (84%), GB (4%), PH (3%).

Best-selling product: NOGU Bracelet of the Month Club Subscription ($24.99). Other top sellers include NOGU Premium Bracelet of the Month Club Subscription, Purple Ultraviolet | Firefly Glass Charger Light, Rainbow White | Silver | Mermaid Glass Bead Bracelet.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Consumer Electronics market generates $5M/month across 2,960 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Consumer Electronics stores earn $24K+/month
  • This store outperforms 93% of Consumer Electronics competitors
  • Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
54.4%
Pages/Visit
3.7
Avg. Time on Site
1m 35s
Avg. Product Price
$38

Range: $6 - $89

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot60/100
Revenue Performance56/100

Traffic Sources

direct22.7%
referral1.1%
organic0.0%
paid0.0%
social0.0%

Trustpilot Rating

3.1

139 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
84.3%
🇬🇧United Kingdom
3.9%
🇵🇭Philippines
2.9%
🇦🇺Australia
2.8%
🇨🇦Canada
2.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About Nogu

Is Nogu a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nogu is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nogu safe to buy from? Is it a scam?

Nogu has a Trustpilot rating of 3.1/5 based on 139 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (57/100).

What is Nogu's EcomScout rating and what does it mean?

Nogu has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nogu generate?

Nogu receives approximately 1.4M visits per year with estimated monthly revenue of $40.7K - $101.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nogu use?

We detected 10 Shopify apps on Nogu, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nogu. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nogu Shopify store analysis • Consumer ElectronicsElectronics & Tech • Unlikely Dropshipper • Rating: A+

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