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nogy.shop

nogy.shop
50/100
EcomScout

nogy.shop receives an EcomScout Rating of B+ (50/100), ranking #13,494 out of 300,488 Shopify stores we track. This Lighting Home & Garden store attracts 185.4K visits per year with estimated revenue of $31.9K - $70.2K/mo. It offers 26 products at an average price of $203.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$31.9K - $70.2K/mo
Est. Traffic/mo
15.4K
Products
26
Top Market
US (98%)
Top Channel
direct (10%)
Est. Ad Spend/mo
$14

Store Intelligence Summary

Traffic breakdown: direct 10%, referral 1%.

Product pricing: Average price of $203 (range: $40 – $699). Positioned in the premium segment.

Ad spend: Estimated $14/mo in paid search ($168/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (98%), CA (2%).

Best-selling product: Nogy Japanese Off White Round Paper Pendant ($62.99). Other top sellers include Akari-Style Japanese Paper Table Lamp with Soft Dimmable Glow, NOGY 47" Akari Noguchi Japanese Tripod Floor Lamp • Warm 3000K, Nogy Mini Paper Lamp • Rice Paper Table Lamp (Mini).

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lighting Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$507K/mo
Total Stores
107
Avg Revenue
$5K/mo
Top 10% Threshold
$36K/mo

Competition Breakdown

19%
42%
31%
4%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Lighting market generates $1M/month across 107 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Lighting stores earn $36K+/month
  • This store outperforms 87% of Lighting competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
33.1%
Pages/Visit
2.9
Avg. Time on Site
2m 8s
Avg. Product Price
$203

Range: $40 - $699

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Revenue Performance60/100
Marketing Efficiency22/100

Traffic Sources

direct10.2%
referral1.3%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$14

Google Ads estimate

Yearly Ad Budget

$168

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
paper lantern lampsEasy200$0.15$4
nogyEasy90--
hang pendant lights55$1.97-

Top Countries

🇺🇸United States
98.3%
🇨🇦Canada
1.7%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Frequently Asked Questions About nogy.shop

Is nogy.shop a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, nogy.shop is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is nogy.shop safe to buy from? Is it a scam?

We don't have Trustpilot review data for nogy.shop. However, our EcomScout rating is B+ (50/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is nogy.shop's EcomScout rating and what does it mean?

nogy.shop has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does nogy.shop generate?

nogy.shop receives approximately 185.4K visits per year with estimated monthly revenue of $31.9K - $70.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does nogy.shop use?

We detected 4 Shopify apps on nogy.shop, including Shop, Judge.me Product Reviews, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lighting store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against nogy.shop. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lighting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

nogy.shop Shopify store analysis • LightingHome & Garden • Unlikely Dropshipper • Rating: B+

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