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Noonlash

noonlash.com
B+
45/100
EcomScout

Noonlash receives an EcomScout Rating of B+ (45/100), ranking #83,385 out of 1,191,764 Shopify stores we track. This Lashes Beauty & Personal Care store attracts 153.3K visits per year with estimated revenue of $5.3K - $10.4K/mo. It offers 23 products at an average price of $25.

Analysis by EcomScout Research Team · How we calculate ratings

LashesBeauty & Personal CareFalse Eyelashes
Est. Revenue/mo
$5.3K - $10.4K/mo
Est. Traffic/mo
12.8K
Products
23
Top Market
US (100%)
Top Channel
paid (25%)
Trustpilot
3.2/5 (1)

Store Intelligence Summary

Traffic breakdown: paid 25%, organic 25%, direct 18%, social 14%.

Product pricing: Average price of $25 (range: $12 – $90). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $965/mo in paid search ($11.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 1 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (100%).

Best-selling product: DAWN Silk Lashes, Natural Wispiness ($12). Other top sellers include NOON Silk Lashes, Natural Fluffiness, HAPPY HOUR Silk Lashes, Multi-Layered Multi-Length, SUNSET Silk Lashes, Feathery Volume.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Lashes Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$34K/mo
Total Stores
84
Avg Revenue
$400/mo
Top 10% Threshold
$4K/mo

Competition Breakdown

70%
21%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Lashes market generates $0M/month across 84 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •91% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Lashes stores earn $4K+/month
  • •This store outperforms 90% of Lashes competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Lashes

Shop111%Block56%Judge.me Product Reviews39%Klaviyo: Email Marketing & SMS29%

Best Selling Products

DAWN Silk Lashes, Natural Wispiness#1

DAWN Silk Lashes, Natural Wispiness

$12

NOON Silk Lashes, Natural Fluffiness#2

NOON Silk Lashes, Natural Fluffiness

$12

HAPPY HOUR Silk Lashes, Multi-Layered Multi-Length#3

HAPPY HOUR Silk Lashes, Multi-Layered Multi-Length

$12

SUNSET Silk Lashes, Feathery Volume#4

SUNSET Silk Lashes, Feathery Volume

$12

DUSK Silk Lashes, Wispy Volume#5

DUSK Silk Lashes, Wispy Volume

$12

MIDNIGHT Silk Lashes, Defined Volume#6

MIDNIGHT Silk Lashes, Defined Volume

$12

GOLDEN HOUR Silk Lashes, Soft & Natural#7

GOLDEN HOUR Silk Lashes, Soft & Natural

$12

Noonlash 2-in-1 Lash Bond & Sealant#8

Noonlash 2-in-1 Lash Bond & Sealant

$22

Noonlash Gentle Lash Remover#9

Noonlash Gentle Lash Remover

$17

Nourishing Lash Growth Serum#10

Nourishing Lash Growth Serum

$30

Analyzing...
Bounce Rate
74.5%
Pages/Visit
2.4
Avg. Time on Site
1m 22s
Avg. Product Price
$25

Range: $12 - $90

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Trustpilot45/100
Revenue Performance29/100
Marketing Efficiency21/100

Traffic Sources

paid25.3%
organic25.0%
direct17.9%
social13.9%
referral8.9%

Marketing & Ad Spend

Monthly Ad Spend

$965

Google Ads estimate

Yearly Ad Budget

$12K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
kiss lashesEasy4K--
bella lashEasy2K$0.76$378
natural false lashesEasy320--
best natural lashesEasy220$2.90-
natural false eyelashesEasy180$0.50$19

Trustpilot Rating

3.2

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (8)

Pre-OrderSale BadgeShopPrivy4.5ReCharge SubscriptionsKlaviyo: Email Marketing & SMSOmnisend4.8Judge.me Product Reviews

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5.4K/yr$287/mo
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1.2K/yr$66/mo
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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Frequently Asked Questions About Noonlash

Is Noonlash a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Noonlash is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Noonlash safe to buy from? Is it a scam?

Noonlash has a Trustpilot rating of 3.2/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (45/100).

What is Noonlash's EcomScout rating and what does it mean?

Noonlash has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Noonlash generate?

Noonlash receives approximately 153.3K visits per year with estimated monthly revenue of $5.3K - $10.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Noonlash use?

We detected 8 Shopify apps on Noonlash, including Pre-Order, Sale Badge, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Lashes store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Noonlash. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Lashes store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Noonlash Shopify store analysis • Lashes • Beauty & Personal Care • Unlikely Dropshipper • Rating: B+

Last updated: August 11, 2026

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