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Nordic Wellness

nordic-wellness.dk
69/100
EcomScout

Nordic Wellness receives an EcomScout Rating of S (69/100), ranking #5,208 out of 1,188,149 Shopify stores we track. This Wellness Products Health & Wellness store attracts 156.4K visits per year with estimated revenue of $9.8K - $19.7K/mo. It offers 219 products at an average price of DKK 5,418.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$9.8K - $19.7K/mo
Est. Traffic/mo
13.0K
Products
219
Top Market
DK (100%)
Top Channel
paid (60%)
Trustpilot
4.5/5 (2,788)

Store Intelligence Summary

Traffic breakdown: paid 60%, organic 8%, referral 7%, direct 1%.

Product pricing: Average price of DKK 5,418 (range: DKK 119 – DKK 24,999) — ≈ $813 USD. Positioned in the premium segment.

Ad spend: Estimated $73/mo in paid search ($876/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 2,788 reviews. Excellent reputation — customers rate this store highly.

Top markets: DK (100%).

Best-selling product: Nordic-wellness luksus massagekrave til nakke, skuldre og lænd med varme (DKK 499). Other top sellers include Nordic-wellness Massagepude med varme, Nordic-wellness Akupressurmåtte/pigmåtte inkl. pude, Nordic-wellness Øjenmassageapparat (til spændingshovedpine).

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Products Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$435K/mo
Total Stores
243
Avg Revenue
$2K/mo
Top 10% Threshold
$33K/mo

Competition Breakdown

41%
36%
16%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness Products market generates $0M/month across 243 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Wellness Products stores earn $33K+/month
  • This store outperforms 95% of Wellness Products competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
61.9%
Pages/Visit
2.0
Avg. Time on Site
2m
Avg. Product Price
DKK 5,418

≈ $813 USD

Range: DKK 119 - DKK 24,999

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth75/100
Revenue Performance65/100
Marketing Efficiency22/100

Traffic Sources

paid59.9%
organic7.7%
referral6.9%
direct1.3%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$73

Google Ads estimate

Yearly Ad Budget

$876

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
massage chairs5K$2.15$3.2K
leg massager for circulationEasy400--
oil defusers135$0.60$3
cincom leg massagerEasy90--
kugledyne44--

Trustpilot Rating

4.5

2,788 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue

Scott ComfortPlus Toilet Paper, 12 Triple Rolls, 231 Sheets per Roll, Septic-Safe, 1-Ply Toilet Tissue

56
$5.68-11%
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls

Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls

51
$43.49+11%
Bounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls

Bounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls

46
$6.97+11%
Angel Soft Toilet Paper, 18 Mega Rolls = 72 Regular Rolls, Soft and Strong Toilet Tissue

Angel Soft Toilet Paper, 18 Mega Rolls = 72 Regular Rolls, Soft and Strong Toilet Tissue

44
$11.88-11%
Explore all trending products

Frequently Asked Questions About Nordic Wellness

Is Nordic Wellness a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nordic Wellness is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nordic Wellness safe to buy from? Is it a scam?

Nordic Wellness has a Trustpilot rating of 4.5/5 based on 2,788 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (69/100).

What is Nordic Wellness's EcomScout rating and what does it mean?

Nordic Wellness has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nordic Wellness generate?

Nordic Wellness receives approximately 156.4K visits per year with estimated monthly revenue of $9.8K - $19.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nordic Wellness use?

We detected 3 Shopify apps on Nordic Wellness, including Trustpilot, Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness Products store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nordic Wellness. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nordic Wellness Shopify store analysis • Wellness ProductsHealth & Wellness • Unlikely Dropshipper • Rating: S

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