Northern Gym Equipment
northerngymequipment.comNorthern Gym Equipment receives an EcomScout Rating of S (76/100), ranking #944 out of 1,098,934 Shopify stores we track. This Home Decor Home & Garden store attracts 3.2M visits per year with estimated revenue of $427.6K - $940.7K/mo. It offers 481 products at an average price of £145.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 35%, social 26%, direct 16%, organic 11%.
Product pricing: Average price of £145 (range: £4 – £1,467) — ≈ $184 USD. Positioned in the premium segment.
Ad spend: Estimated $2.1K/mo in paid search ($25.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.6/5 based on 367 reviews. Excellent reputation — customers rate this store highly.
Top markets: GB (82%), US (8%), IN (3%).
Best-selling product: Adjustable Dumbbell Pair 24kg x 2 (48kg) (£164.99). Other top sellers include Hex Dumbbells 1-50kg, Round Dumbbell 10kg, Neoprene Hex Dumbbells 1kg x 2 (2kg).
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $35M/month across 19,816 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •76% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $29K+/month
- •This store outperforms 94% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •800 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Adjustable Dumbbell Pair 24kg x 2 (48kg)
£164.99≈ $210
#2Hex Dumbbells 1-50kg
£4.49≈ $5.70
#3Round Dumbbell 10kg
£43.99≈ $56
#4Neoprene Hex Dumbbells 1kg x 2 (2kg)
£6.99≈ $8.88
#5Hex Dumbbell Set 10-30kg (2.5kg Steps)
£752.99≈ $956
#6Cast Iron Kettlebell 2kg
£8.99≈ $11
#7Vinyl Kettlebell 2kg
£5.99≈ $7.61
#8Competition Kettlebell
£39.99≈ $51
#9Adjustable Kettlebell 10kg
£69.99≈ $89
#10Cast Iron Kettlebells 2-28kg
£26.99≈ $34
≈ $184 USD
Range: £4 - £1,467
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$25K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| dumbbellsEasy | 61K | $0.29 | $127 |
| dumbbellEasy | 48K | $0.39 | $4 |
| adjustable dumbbellsEasy | 46K | $0.39 | $767 |
| dumbellsEasy | 29K | $0.11 | $16 |
| gym equipment | 18K | $1.80 | $26.2K |
Trustpilot Rating
367 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
Shopify Theme
Tech Stack & Apps
Browse All Apps →
TrustpilotSimilar Stores
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Frequently Asked Questions About Northern Gym Equipment
Is Northern Gym Equipment a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Northern Gym Equipment is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Northern Gym Equipment safe to buy from? Is it a scam?
Northern Gym Equipment has a Trustpilot rating of 4.6/5 based on 367 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (76/100).
What is Northern Gym Equipment's EcomScout rating and what does it mean?
Northern Gym Equipment has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Northern Gym Equipment generate?
Northern Gym Equipment receives approximately 3.2M visits per year with estimated monthly revenue of $427.6K - $940.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Northern Gym Equipment use?
We detected 7 Shopify apps on Northern Gym Equipment, including Trustpilot, Shop, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Northern Gym Equipment. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.