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Northern Lites

northernlites.com
45/100
EcomScout

Northern Lites receives an EcomScout Rating of B+ (45/100), ranking #82,722 out of 1,189,511 Shopify stores we track. This Outdoor Recreation Sports & Outdoors store attracts 66.9K visits per year with estimated revenue of $15.1K - $32.7K/mo. It offers 43 products at an average price of $180.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$15.1K - $32.7K/mo
Est. Traffic/mo
5.6K
Products
43
Top Market
US (100%)
Top Channel
N/A
Est. Ad Spend/mo
$260

Store Intelligence Summary

Product pricing: Average price of $180 (range: $8 – $750). Positioned in the premium segment.

Ad spend: Estimated $260/mo in paid search ($3.1K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (100%).

Best-selling product: Lite Universal Paddle Board Mount (Choose Accessories) ($58.49). Other top sellers include Elite Universal Paddle Board Mount (Choose Accessories), Angler I - 10'8" X 35" X-Wide Inflatable Fishing Paddle Board Package, Angler II - 10'8" X 35" X-Wide Inflatable Fishing Paddle Board.

How is the EcomScout Rating calculated? The B+ grade (45/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Recreation Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.9M/mo
Total Stores
167
Avg Revenue
$11K/mo
Top 10% Threshold
$133K/mo

Competition Breakdown

17%
32%
27%
11%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Recreation market generates $2M/month across 167 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Recreation stores earn $133K+/month
  • This store outperforms 91% of Outdoor Recreation competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.5%
Pages/Visit
2.2
Avg. Time on Site
42s
Avg. Product Price
$180

Range: $8 - $750

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance50/100
Marketing Efficiency29/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$260

Google Ads estimate

Yearly Ad Budget

$3K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
running snowshoesEasy320$0.58$17
northern lite snowshoesEasy180--
northern lites snowshoesEasy135$0.34$3
carbon fiber snowshoes110--
lightweight snowshoesEasy90--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
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ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About Northern Lites

Is Northern Lites a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Northern Lites is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Northern Lites safe to buy from? Is it a scam?

We don't have Trustpilot review data for Northern Lites. However, our EcomScout rating is B+ (45/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Northern Lites's EcomScout rating and what does it mean?

Northern Lites has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Northern Lites generate?

Northern Lites receives approximately 66.9K visits per year with estimated monthly revenue of $15.1K - $32.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Northern Lites use?

We detected 7 Shopify apps on Northern Lites, including Shop, Klaviyo: Email Marketing & SMS, Loox Photo Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Recreation store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Northern Lites. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Recreation store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Northern Lites Shopify store analysis • Outdoor RecreationSports & Outdoors • Unlikely Dropshipper • Rating: B+

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