Not Your Mother's, Website And Internet Services
notyourmothers.comNot Your Mother's, Website And Internet Services receives an EcomScout Rating of S (65/100), ranking #9,365 out of 1,190,205 Shopify stores we track. This Haircare Beauty & Personal Care store attracts 1.7M visits per year with estimated revenue of $34.3K - $66.7K/mo. It offers 87 products at an average price of $10.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 77%, direct 13%, referral 2%, paid 2%.
Product pricing: Average price of $10 (range: $7 – $12). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $1.5K/mo in paid search ($18.0K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.
Top markets: US (67%), CA (3%), AU (3%).
Best-selling product: Defining Cream ($10.99). Other top sellers include Activating Mousse, 3-in-1 Conditioner, Leave-In Conditioner.
Haircare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Haircare market generates $9M/month across 1,038 stores
- •15% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Haircare stores earn $139K+/month
- •This store outperforms 94% of Haircare competitors
- •Low average order value ($0) — consider bundling or upsells
- •154 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Haircare
Best Selling Products
Range: $7 - $12
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2K
Google Ads estimate
Yearly Ad Budget
$18K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| not your mother'sEasy | 4K | - | - |
| not your mothersEasy | 3K | $0.41 | $32 |
| not your mothers shampoo | 2K | - | - |
| not your mother's sea salt sprayEasy | 1K | - | - |
| tresemme conditionerEasy | 1K | $0.38 | $32 |
Trustpilot Rating
2 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Haircare Products
Products gaining popularity in Haircare right now, based on Amazon & Google Trends data.
Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set
Frequently Asked Questions About Not Your Mother's, Website And Internet Services
Is Not Your Mother's, Website And Internet Services a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Not Your Mother's, Website And Internet Services is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Not Your Mother's, Website And Internet Services safe to buy from? Is it a scam?
Not Your Mother's, Website And Internet Services has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (65/100).
What is Not Your Mother's, Website And Internet Services's EcomScout rating and what does it mean?
Not Your Mother's, Website And Internet Services has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Not Your Mother's, Website And Internet Services generate?
Not Your Mother's, Website And Internet Services receives approximately 1.7M visits per year with estimated monthly revenue of $34.3K - $66.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Not Your Mother's, Website And Internet Services use?
We detected 6 Shopify apps on Not Your Mother's, Website And Internet Services, including Shop, Yotpo Reviews & UGC, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Haircare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Not Your Mother's, Website And Internet Services. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Haircare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.