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NOUI NOUI

nouinoui.com
A
51/100
EcomScout

NOUI NOUI receives an EcomScout Rating of A (51/100), ranking #46,570 out of 1,190,454 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 316.5K visits per year with estimated revenue of $7.2K - $18.1K/mo. It offers 112 products at an average price of €25.

Analysis by EcomScout Research Team · How we calculate ratings

Consumer ElectronicsElectronics & TechMobile Accessories
Est. Revenue/mo
$7.2K - $18.1K/mo
Est. Traffic/mo
26.4K
Products
112
Top Market
DE (35%)
Top Channel
direct (29%)
Trustpilot
4.5/5 (436)

Store Intelligence Summary

Traffic breakdown: direct 29%, organic 15%, paid 5%.

Product pricing: Average price of €25 (range: €14 – €32) — ≈ $28 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $4/mo in paid search ($48/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.5/5 based on 436 reviews. Excellent reputation — customers rate this store highly.

Top markets: DE (35%), GB (25%), DK (20%).

Best-selling product: Placemat - Unicorn (€14). Other top sellers include Frog Cup® 360° Leak-Proof Trainer Cup with Handles - Blue, Frog Cup® 360° Leak-Proof Trainer Cup with Handles - Rosa, Frog Cup® 360° Leak-Proof Trainer Cup with Handles - Green.

How is the EcomScout Rating calculated? The A grade (51/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Consumer Electronics market generates $5M/month across 2,960 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •82% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Consumer Electronics stores earn $24K+/month
  • •This store outperforms 93% of Consumer Electronics competitors
  • •Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • •High average order value ($183) suggests premium positioning works well
  • •75 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Consumer Electronics

Shop90%Block71%Judge.me Product Reviews34%Pre-Order32%

Best Selling Products

Placemat - Unicorn#1

Placemat - Unicorn

€14≈ $15

Frog Cup® 360° Leak-Proof Trainer Cup with Handles - Blue#2

Frog Cup® 360° Leak-Proof Trainer Cup with Handles - Blue

€22≈ $24

Frog Cup® 360° Leak-Proof Trainer Cup with Handles - Rosa#3

Frog Cup® 360° Leak-Proof Trainer Cup with Handles - Rosa

€22≈ $24

Frog Cup® 360° Leak-Proof Trainer Cup with Handles - Green#4

Frog Cup® 360° Leak-Proof Trainer Cup with Handles - Green

€22≈ $24

Kids Lunch Box with 3 Removable Trays - black#5

Kids Lunch Box with 3 Removable Trays - black

€32≈ $35

Kids Lunch Box with 3 Removable Trays - blue#6

Kids Lunch Box with 3 Removable Trays - blue

€32≈ $35

Kids Lunch Box with 3 Removable Trays - mustard#7

Kids Lunch Box with 3 Removable Trays - mustard

€32≈ $35

Kids Lunch Box with 3 Removable Trays - pink#8

Kids Lunch Box with 3 Removable Trays - pink

€32≈ $35

Kids Lunch Box with 3 Removable Trays - green#9

Kids Lunch Box with 3 Removable Trays - green

€32≈ $35

Placemat - Pirate#10

Placemat - Pirate

€14≈ $15

Analyzing...
Bounce Rate
62.8%
Pages/Visit
5.4
Avg. Time on Site
1m 51s
Avg. Product Price
€25

≈ $28 USD

Range: €14 - €32

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth65/100
Revenue Performance29/100
Marketing Efficiency22/100

Traffic Sources

direct29.2%
organic14.7%
paid4.7%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$4

Google Ads estimate

Yearly Ad Budget

$48

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.5

436 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
35.3%
🇬🇧United Kingdom
24.8%
🇩🇰Denmark
19.8%
🇫🇷France
13.9%
🇳🇱Netherlands
6.1%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

ShopTrustpilot3.5Back in StockPre-OrderKlaviyo: Email Marketing & SMSFrequently Bought TogetherBlockEmbed4.9SecomGrow

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Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

61
$19.00+31%
blink plus plan with monthly auto-renewal

blink plus plan with monthly auto-renewal

55
$11.99+22%
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

52
$19.99+53%
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

50
$9.98+53%
See all trending Consumer Electronics products

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Frequently Asked Questions About NOUI NOUI

Is NOUI NOUI a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, NOUI NOUI is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is NOUI NOUI safe to buy from? Is it a scam?

NOUI NOUI has a Trustpilot rating of 4.5/5 based on 436 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (51/100).

What is NOUI NOUI's EcomScout rating and what does it mean?

NOUI NOUI has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does NOUI NOUI generate?

NOUI NOUI receives approximately 316.5K visits per year with estimated monthly revenue of $7.2K - $18.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does NOUI NOUI use?

We detected 10 Shopify apps on NOUI NOUI, including Shop, Trustpilot, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against NOUI NOUI. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

NOUI NOUI Shopify store analysis • Consumer Electronics • Electronics & Tech • Unlikely Dropshipper • Rating: A

Last updated: August 12, 2026

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