Back to Stores
Novadelight homepage screenshot

Novadelight

novadelight.com
50/100
EcomScout

Novadelight receives an EcomScout Rating of B+ (50/100), ranking #14,882 out of 352,660 Shopify stores we track. This Home Decor Home & Garden store attracts 579.5K visits per year with estimated revenue of $21.9K - $48.3K/mo. It offers 2.5K+ products at an average price of $45.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$21.9K - $48.3K/mo
Est. Traffic/mo
48.3K
Products
2.5K+
Top Market
US (84%)
Top Channel
direct (3%)
Trustpilot
1.5/5 (30)

Store Intelligence Summary

Traffic breakdown: direct 3%.

Product pricing: Average price of $45 (range: $25 – $65). Mid-range pricing strategy.

Customer trust: Trustpilot score 1.5/5 based on 30 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (84%), NL (10%), IN (5%).

Best-selling product: WreathBoho™ Elegant Seasonal Accent ($64.95). Other top sellers include InkSilk – Natural Black Eyeliner Cream (1+1 free).

How is the EcomScout Rating calculated? The B+ grade (50/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,242
Avg Revenue
$2K/mo
Top 10% Threshold
$28K/mo

Competition Breakdown

32%
45%
17%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $5M/month across 2,242 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $28K+/month
  • This store outperforms 92% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 83 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
82.3%
Pages/Visit
1.4
Avg. Time on Site
16s
Avg. Product Price
$45

Range: $25 - $65

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Revenue Performance46/100
Trustpilot40/100

Traffic Sources

direct3.0%
organic0.0%
paid0.0%
social0.0%
referral0.0%

Trustpilot Rating

1.5

30 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
84.2%
🇳🇱Netherlands
10.5%
🇮🇳India
5.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
Explore all trending products

Frequently Asked Questions About Novadelight

Is Novadelight a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Novadelight is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Novadelight safe to buy from? Is it a scam?

Novadelight has a Trustpilot rating of 1.5/5 based on 30 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (50/100).

What is Novadelight's EcomScout rating and what does it mean?

Novadelight has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Novadelight generate?

Novadelight receives approximately 579.5K visits per year with estimated monthly revenue of $21.9K - $48.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Novadelight use?

We detected 5 Shopify apps on Novadelight, including Shop, Currency Converter, Parcelpanel and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Novadelight. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Novadelight Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: B+

Last updated: