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59/100
EcomScout

Novus receives an EcomScout Rating of S (59/100), ranking #20,513 out of 1,188,411 Shopify stores we track. This Pet Supplies Pets store attracts 130.6K visits per year with estimated revenue of $5.2K - $10.4K/mo. It offers 763 products at an average price of NOK 1,084.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$5.2K - $10.4K/mo
Est. Traffic/mo
10.9K
Products
763
Top Market
NO (79%)
Top Channel
N/A
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Product pricing: Average price of NOK 1,084 (range: NOK 250 – NOK 5,000) — ≈ $102 USD. Positioned in the premium segment.

0

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: NO (79%), GB (14%), DK (5%).

Best-selling product: Forening for kulturforskning - medlemskap (NOK 650). Other top sellers include D'Amico, Dingstad and Rees (eds.): Helland in Retrospect. Ten essays on Ibsen, Skre, Arnhild: Årgangstekstar. Festskrift på 70-årsdagen, Kay, Janice et al.: PALPA.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Supplies Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$30.4M/mo
Total Stores
10,307
Avg Revenue
$3K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

34%
36%
20%
4%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Supplies market generates $30M/month across 10,307 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Pet Supplies stores earn $54K+/month
  • This store outperforms 95% of Pet Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
  • 613 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
46.0%
Pages/Visit
1.5
Avg. Time on Site
50s
Avg. Product Price
NOK 1,084

≈ $102 USD

Range: NOK 250 - NOK 5,000

Rating Breakdown

Business Quality90/100
Traffic Growth75/100
Revenue Performance60/100
Trustpilot55/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇴Norway
79.3%
🇬🇧United Kingdom
13.6%
🇩🇰Denmark
4.9%
🇸🇪Sweden
2.2%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Pet Supplies Products

Products gaining popularity in Pet Supplies right now, based on Amazon & Google Trends data.

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

Amazon Basics Leak-Proof Dog and Puppy Potty Training Pee Pads with Quick-Dry 5-Layer Super Absorbent Design, Regular Size 22 x 22 inch, Blue & White, 100 Count

55
$18.99+58%
Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

Dr. Elsey's Ultra UnScented Clumping Clay Cat Litter 40 lb. Bag

51
$22.99+50%
Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

Amazon Basics Dog Poop Leak Proof Bags with Dispenser and Leash Clip, Unscented, 13" x 9" Large Size, 300 Count

45
$9.30+8%
Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

Temptations Classic Crunchy and Soft Cat Treats, Tasty Chicken, 30 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, use as meal or topper, 100% complete & balanced

44
$15.48+11%
See all trending Pet Supplies products

Frequently Asked Questions About Novus

Is Novus a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Novus is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Novus safe to buy from? Is it a scam?

Novus has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (59/100).

What is Novus's EcomScout rating and what does it mean?

Novus has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Novus generate?

Novus receives approximately 130.6K visits per year with estimated monthly revenue of $5.2K - $10.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Novus use?

We detected 2 Shopify apps on Novus, including Releasit COD Form & Upsells, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Novus. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Novus Shopify store analysis • Pet SuppliesPets • Unlikely Dropshipper • Rating: S

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