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67/100
EcomScout

Nupo receives an EcomScout Rating of S (67/100), ranking #4,121 out of 915,095 Shopify stores we track. This Weight Loss Health & Wellness store attracts 260.6K visits per year with estimated revenue of $14.2K - $28.5K/mo. It offers 89 products at an average price of RON 111.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$14.2K - $28.5K/mo
Est. Traffic/mo
21.7K
Products
89
Top Market
RO (100%)
Top Channel
organic (33%)
Trustpilot
4.3/5 (2,188)

Store Intelligence Summary

Traffic breakdown: organic 33%, paid 22%, direct 17%, social 15%.

Product pricing: Average price of RON 111 (range: RON 32 – RON 116). Positioned in the premium segment.

Ad spend: Estimated $7/mo in paid search ($84/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.3/5 based on 2,188 reviews. Good standing with customers.

Top markets: RO (100%).

Best-selling product: Slim Boost Collagen Beauty & Burn (RON 113). Other top sellers include Dieta Nupo Shake Caffe Latte, 12 mese, Dieta de slăbit - Masă Caldă Risotto - Vegan 10 mese, Dieta Nupo Oatmeal Fulgi de Ovăz – Mere și Scorțișoară, 12 mese.

How is the EcomScout Rating calculated? The S grade (67/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Weight Loss Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$140K/mo
Total Stores
38
Avg Revenue
$4K/mo
Top 10% Threshold
$93K/mo

Competition Breakdown

26%
34%
26%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Weight Loss market generates $0M/month across 38 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Weight Loss stores earn $93K+/month
  • This store outperforms 96% of Weight Loss competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
57.4%
Pages/Visit
2.5
Avg. Time on Site
3m 55s
Avg. Product Price
RON 111

Range: RON 32 - RON 116

Rating Breakdown

Trustpilot100/100
Traffic Growth80/100
Business Quality80/100
Revenue Performance58/100
Marketing Efficiency22/100

Traffic Sources

organic33.3%
paid22.2%
direct17.2%
social14.9%
referral5.1%

Marketing & Ad Spend

Monthly Ad Spend

$7

Google Ads estimate

Yearly Ad Budget

$84

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
diet wa44--

Trustpilot Rating

4.3

2,188 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇷🇴Romania
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Nupo

Is Nupo a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nupo is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Nupo safe to buy from? Is it a scam?

Nupo has a Trustpilot rating of 4.3/5 based on 2,188 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).

What is Nupo's EcomScout rating and what does it mean?

Nupo has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Nupo generate?

Nupo receives approximately 260.6K visits per year with estimated monthly revenue of $14.2K - $28.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nupo use?

We detected 3 Shopify apps on Nupo, including Trustpilot, Klaviyo: Email Marketing & SMS, Flyweight ai chatbot.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Weight Loss store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nupo. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Weight Loss store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nupo Shopify store analysis • Weight LossHealth & Wellness • Unlikely Dropshipper • Rating: S

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