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The Nutro Company

nutro.jp
61/100
EcomScout

The Nutro Company receives an EcomScout Rating of S (61/100), ranking #6,540 out of 481,835 Shopify stores we track. This Pet Food Pets store attracts 531.0K visits per year with estimated revenue of $1.5K - $3.1K/mo. It offers 104 products at an average price of $1181.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.5K - $3.1K/mo
Est. Traffic/mo
44.2K
Products
104
Top Market
JP (100%)
Top Channel
direct (23%)
Est. Ad Spend/mo
$139

Store Intelligence Summary

Traffic breakdown: direct 23%, referral 5%.

Product pricing: Average price of $1181 (range: $137 – $7722). Positioned in the premium segment.

Ad spend: Estimated $139/mo in paid search ($1.7K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: JP (100%).

Best-selling product: 【シニア犬用】ニュートロ フローズン 日本の恵み* 山 鹿肉 ($7722). Other top sellers include ニュートロ キャット ワイルド レシピ アダルト チキン&ツナ グルメ仕立てのざく切りタイプ パウチ, 【成犬用】ニュートロ フローズン 日本の恵み* 大地 はかた地どり**, ニュートロ キャット ワイルド レシピ フリーズドライプラス アダルト チキン 成猫用.

How is the EcomScout Rating calculated? The S grade (61/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Pet Food Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$300K/mo
Total Stores
97
Avg Revenue
$3K/mo
Top 10% Threshold
$58K/mo

Competition Breakdown

31%
42%
15%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Pet Food market generates $0M/month across 97 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Pet Food stores earn $58K+/month
  • This store outperforms 95% of Pet Food competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
55.7%
Pages/Visit
5.5
Avg. Time on Site
2m 26s
Avg. Product Price
$1181

Range: $137 - $7722

Rating Breakdown

Business Quality90/100
Traffic Growth85/100
Revenue Performance75/100
Marketing Efficiency17/100

Traffic Sources

direct23.2%
referral4.5%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$139

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
large breed dog foodEasy320$2.61$1.9K

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇯🇵Japan
100.0%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

Tech Stack & Apps

Frequently Asked Questions About The Nutro Company

Is The Nutro Company a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, The Nutro Company is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is The Nutro Company safe to buy from? Is it a scam?

We don't have Trustpilot review data for The Nutro Company. However, our EcomScout rating is S (61/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is The Nutro Company's EcomScout rating and what does it mean?

The Nutro Company has an EcomScout rating of S (61/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does The Nutro Company generate?

The Nutro Company receives approximately 531.0K visits per year with estimated monthly revenue of $1.5K - $3.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does The Nutro Company use?

App detection data for The Nutro Company is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Pet Food store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against The Nutro Company. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Pet Food store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

The Nutro Company Shopify store analysis • Pet FoodPets • Unlikely Dropshipper • Rating: S

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