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Nyfolk

nyfolk.de
30/100
EcomScout

Nyfolk receives an EcomScout Rating of B (30/100), ranking #36,706 out of 146,080 Shopify stores we track. This Eyewear Retail store attracts 12.6K visits per year with estimated revenue of $958 - $2.1K/mo. It offers 350 products at an average price of $41.

Store descriptionNyfolk

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$958 - $2.1K/mo
Est. Traffic/mo
1.0K
Products
350
Top Market
DE (100%)
Top Channel
N/A
Trustpilot
2.2/5 (8)

Store Intelligence Summary

Product pricing: Average price of $41 (range: $10 – $100). Mid-range pricing strategy.

Customer trust: Trustpilot score 2.2/5 based on 8 reviews. Mixed reviews — potential service or quality concerns.

Top markets: DE (100%).

Best-selling product: Pulse™ | Polarisierte Sonnenbrille (1+1 GRATIS) ($34.95). Other top sellers include Finn™ | Retro Polarisierte Sonnenbrille (1+1 GRATIS), Falk™ | Sportliche Sonnenbrille (1+1 GRATIS), Bier und Whisky Adventskalender™| 2025 (Dekorationsartikel).

How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Eyewear Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$6.2M/mo
Total Stores
336
Avg Revenue
$18K/mo
Top 10% Threshold
$231K/mo

Competition Breakdown

12%
28%
29%
9%
23%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Eyewear market generates $6M/month across 336 stores
  • 23% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Eyewear stores earn $231K+/month
  • This store outperforms 92% of Eyewear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 76 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
82.6%
Pages/Visit
1.0
Avg. Time on Site
0s
Avg. Product Price
$41

Range: $10 - $100

Rating Breakdown

Business Quality75/100
Trustpilot35/100
Traffic Growth30/100
Revenue Performance26/100

Traffic Sources

SocialOrganic0.0%
SocialPaid0.0%
Mail0.0%
Referrals0.0%
SearchOrganic0.0%
SearchPaid0.0%
Direct0.0%
GenAi0.0%
Affiliate0.0%
DisplayAds0.0%

Trustpilot Rating

2.2

8 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

nyfolk.ddenyfolk

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

CDN

jsDelivr

Size Charts

Size Charts

Shopify App

ParcelpanelBlockKachingbundles

Security

hCaptcha

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Frequently Asked Questions About Nyfolk

Is Nyfolk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Nyfolk is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Nyfolk safe to buy from? Is it a scam?

Nyfolk has a Trustpilot rating of 2.2/5 based on 8 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B (30/100).

What is Nyfolk's EcomScout rating and what does it mean?

Nyfolk has an EcomScout rating of B (30/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Nyfolk generate?

Nyfolk receives approximately 12.6K visits per year with estimated monthly revenue of $958 - $2.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Nyfolk use?

We detected 2 Shopify apps on Nyfolk, including ParcelWILL Order Tracking, Klaviyo Reviews. The store uses the "Nyfolk DE 2" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Eyewear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Nyfolk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Eyewear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Nyfolk Shopify store analysis • EyewearRetail • Likely Dropshipper • Rating: B

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