nz.ooni.com
nz.ooni.comnz.ooni.com receives an EcomScout Rating of B+ (46/100), ranking #13,768 out of 145,853 Shopify stores we track. This Kitchen Home & Garden store attracts 143.4K visits per year with estimated revenue of $21.0K - $52.6K/mo. It offers 93 products at an average price of $282.
Store descriptionDiscover the next generation of pizza ovens with Ooni — outdoor wood-fired and gas ovens, and an electric indoor oven designed for perfect results every time.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $282 (range: $25 – $1399). Positioned in the premium segment.
Ad spend: Estimated $41.2K/mo in paid search ($493.9K/yr). Moderate paid strategy supplementing organic growth.
Top markets: NZ (79%), US (21%).
Best-selling product: Ooni Pizza Peel ($90.00). Other top sellers include Ooni Perforated Pizza Peel, Ooni Karu 2 Multi-Fuel Pizza Oven, Gas Burner for Ooni Karu 2 & Karu 12.
Kitchen Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Kitchen market generates $6M/month across 793 stores
- •16% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Kitchen stores earn $191K+/month
- •This store outperforms 96% of Kitchen competitors
- •Low average order value ($0) — consider bundling or upsells
- •129 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Ooni Pizza Peel
$90.00
#2Ooni Perforated Pizza Peel
$110.00
#3Ooni Karu 2 Multi-Fuel Pizza Oven
$699.00
#4Gas Burner for Ooni Karu 2 & Karu 12
$199.00
#5Carry Cover for Ooni Karu 2 & Karu 12
$80.00
#6Ooni Digital Infrared Thermometer
$90.00
#7Cover for Ooni Karu 16 & Karu 2 Pro
$95.00
#8Ooni Koda 12 Gas Powered Pizza Oven
$699.00
#9Gas Burner for Ooni Karu 16
$219.00
#10Ooni Karu 12 Multi-Fuel Pizza Oven
$599.00
Range: $25 - $1399
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$41K
Google Ads estimate
Yearly Ad Budget
$494K
Projected annually
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
Recommendations
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
AfterShip Order TrackingAnalytics
Google Analytics
Google Tag ManagerCDN
Reviews
A/B Testing
E-commerce Platform
ShopifyPayment
Shopify PaymentsSimilar Stores
View all →Frequently Asked Questions About nz.ooni.com
Is nz.ooni.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, nz.ooni.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is nz.ooni.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for nz.ooni.com. However, our EcomScout rating is B+ (46/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is nz.ooni.com's EcomScout rating and what does it mean?
nz.ooni.com has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does nz.ooni.com generate?
nz.ooni.com receives approximately 143.4K visits per year with estimated monthly revenue of $21.0K - $52.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does nz.ooni.com use?
We detected 1 Shopify apps on nz.ooni.com, including AfterShip Order Tracking. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Kitchen store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against nz.ooni.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.