Obaby
obaby.co.ukObaby receives an EcomScout Rating of S (65/100), ranking #3,304 out of 370,472 Shopify stores we track. This Home Decor Home & Garden store attracts 295.5K visits per year with estimated revenue of $87.8K - $193.2K/mo. It offers 316 products at an average price of $250.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 25%, referral 2%.
Product pricing: Average price of $250 (range: $16 – $500). Positioned in the premium segment.
Ad spend: Estimated $72/mo in paid search ($864/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.1/5 based on 631 reviews. Good standing with customers.
Top markets: GB (87%), US (6%), IE (5%).
Best-selling product: Denver Chair - Bouclé ($500). Other top sellers include Foam Mattress - 85 x 43cm, Foam Mattress - 100 x 50cm, Foam Mattress - 120 x 60cm.
Home Decor Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Decor market generates $6M/month across 2,554 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •75% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Decor stores earn $32K+/month
- •This store outperforms 92% of Home Decor competitors
- •Low average order value ($0) — consider bundling or upsells
- •107 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Decor
Best Selling Products
#1Denver Chair - Bouclé
$500
#2Foam Mattress - 85 x 43cm
$16
#3Foam Mattress - 100 x 50cm
$42
#4Foam Mattress - 120 x 60cm
$55
#5Foam Mattress - 140 x 70cm
$65
#6Pocket Sprung Mattress - 120 x 60cm
$90
#7Pocket Sprung Mattress - 140 x 70cm
$100
#8Moisture Management Mattress -140x70cm
$180
#9Moisture Management Mattress -120x60cm
$160
#10Madison Swivel Glider Recliner Chair - Bouclé Style
$490
Range: $16 - $500
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$72
Google Ads estimate
Yearly Ad Budget
$864
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| obabyEasy | 340 | - | - |
Trustpilot Rating
631 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue
Frequently Asked Questions About Obaby
Is Obaby a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Obaby is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Obaby safe to buy from? Is it a scam?
Obaby has a Trustpilot rating of 4.1/5 based on 631 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).
What is Obaby's EcomScout rating and what does it mean?
Obaby has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Obaby generate?
Obaby receives approximately 295.5K visits per year with estimated monthly revenue of $87.8K - $193.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Obaby use?
We detected 7 Shopify apps on Obaby, including Klaviyo: Email Marketing & SMS, Pre-Order, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Decor store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Obaby. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.