Obagi
obagi.comObagi receives an EcomScout Rating of S (67/100), ranking #1,972 out of 200,603 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 2.9M visits per year with estimated revenue of $196.6K - $382.4K/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 69%, direct 15%, referral 3%, social 3%.
Ad spend: Estimated $74.6K/mo in paid search ($895.3K/yr). Heavy ad investor — likely scaling aggressively through paid channels.
Customer trust: Trustpilot score 2.1/5 based on 14 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (71%), GB (8%), CA (2%).
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$75K
Google Ads estimate
Yearly Ad Budget
$895K
Projected annually
Trustpilot Rating
14 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
- Product catalog quality is poor
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Enhance product descriptions, add more images, and expand catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Similar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About Obagi
Is Obagi a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Obagi is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Obagi safe to buy from? Is it a scam?
Obagi has a Trustpilot rating of 2.1/5 based on 14 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (67/100).
What is Obagi's EcomScout rating and what does it mean?
Obagi has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Obagi generate?
Obagi receives approximately 2.9M visits per year with estimated monthly revenue of $196.6K - $382.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Obagi use?
We detected 6 Shopify apps on Obagi, including Shop, Klaviyo: Email Marketing & SMS, Buy Button channel and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Obagi. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.