O'Briens Wine
obrienswine.ieO'Briens Wine receives an EcomScout Rating of S (67/100), ranking #7,093 out of 1,193,064 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 1.6M visits per year with estimated revenue of $53.3K - $133.1K/mo. It offers 2.5K+ products at an average price of €40.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 47%, direct 21%, paid 16%, social 1%.
Product pricing: Average price of €40 (range: €25 – €55) — ≈ $44 USD. Mid-range pricing strategy.
Ad spend: Estimated $14/mo in paid search ($168/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.3/5 based on 2,140 reviews. Good standing with customers.
Top markets: IE (72%), GB (10%), US (3%).
Best-selling product: 3 Month O'Briens Wine Subscription (€55). Other top sellers include 6 Month - O'Briens Wine Subscription, Monthly O'Briens Wine Subscription, 3 Month Craft Beer Club - Pay Monthly Subscription.
Consumer Electronics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Consumer Electronics market generates $5M/month across 2,960 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Consumer Electronics stores earn $24K+/month
- •This store outperforms 93% of Consumer Electronics competitors
- •Headphones shows highest opportunity with $2,733 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •75 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Consumer Electronics
Best Selling Products
#1O’Briens Wine E-Gift Card
€25≈ $27
#23 Month O'Briens Wine Subscription
€55≈ $60
#36 Month - O'Briens Wine Subscription
€55≈ $60
#4Monthly O'Briens Wine Subscription
€55≈ $60
#53 Month Craft Beer Club - Pay Monthly Subscription
€30≈ $33
#66 Month Craft Beer Club - Pay Monthly Subscription
€30≈ $33
#7Craft Beer Club - Pay Monthly Rolling Subscription
€30≈ $33
≈ $44 USD
Range: €25 - €55
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$14
Google Ads estimate
Yearly Ad Budget
$168
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| northern ireland wine delivery | 214 | - | - |
| wine delivery dublin ireland | 110 | - | - |
| o'briens wineEasy | 90 | - | - |
| champagne delivery dublin | 65 | - | - |
| wine merchants ireland | 58 | - | - |
Trustpilot Rating
2,140 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About O'Briens Wine
Is O'Briens Wine a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, O'Briens Wine is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is O'Briens Wine safe to buy from? Is it a scam?
O'Briens Wine has a Trustpilot rating of 4.3/5 based on 2,140 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (67/100).
What is O'Briens Wine's EcomScout rating and what does it mean?
O'Briens Wine has an EcomScout rating of S (67/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does O'Briens Wine generate?
O'Briens Wine receives approximately 1.6M visits per year with estimated monthly revenue of $53.3K - $133.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does O'Briens Wine use?
We detected 4 Shopify apps on O'Briens Wine, including ReCharge Subscriptions, Klaviyo: Email Marketing & SMS, Wishlist Plus and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Consumer Electronics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against O'Briens Wine. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.