EcomScout Logo
PlatformNewStoresShopify Apps
Pricing
Sign In
Start Free
EcomScout Logo
PlatformNewStoresShopify Apps
Pricing
Sign In
Start Free
EcomScout Logo
PlatformNewStoresShopify Apps
Pricing
Sign In
Start Free
160K/yr$146K/mo
S
S
Previous Store
lovebling
160K/yr• Apparel
Press ← to navigate
S
670K/yr$613K/mo
Next Store
danarebeccadesigns
Apparel •670K/yr
S
Press → to navigate
HomeBreadcrumb separatorStoresBreadcrumb separatoroddli.com
Back to Stores
oddli.com homepage screenshot

oddli.com

oddli.com
B+
49/100
EcomScout

oddli.com receives an EcomScout Rating of B+ (49/100), ranking #58,565 out of 1,199,448 Shopify stores we track. This Apparel Retail store attracts 796.0K visits per year with estimated revenue of $97.7K - $223.3K/mo. It offers 71 products at an average price of $85.

Store descriptionIf you see someone wearing Oddli, say hello.

Analysis by EcomScout Research Team · How we calculate ratings

ApparelRetailDressesSwimwearBags
Est. Revenue/mo
$97.7K - $223.3K/mo
Est. Traffic/mo
66.3K
Products
71
Top Market
US (84%)
Top Channel
SearchOrganic (44%)
Est. Ad Spend/mo
$7

Store Intelligence Summary

Traffic breakdown: SearchOrganic 44%, Direct 32%, SocialPaid 7%, SocialOrganic 6%.

Product pricing: Average price of $85. Mid-range pricing strategy.

Ad spend: Estimated $7/mo in paid search ($84/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (84%), CA (6%), GB (4%).

Best-selling product: Belted Mini Dress. Other top sellers include Classic Bikini Bottom, Classic Bikini Top, Oddli Towel.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Apparel market generates $51M/month across 32,395 stores
  • •1% are enterprise stores (>$100K/mo) — achievable market
  • •89% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Apparel stores earn $10K+/month
  • •This store outperforms 84% of Apparel competitors
  • •Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • •High average order value ($196) suggests premium positioning works well
  • •437 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Apparel

Shop85%Block55%Pre-Order27%Judge.me Product Reviews26%

Best Selling Products

Classic Bikini Bottom#1

Classic Bikini Bottom

$75

Classic Bikini Top#2

Classic Bikini Top

$75

Oddli Towel#3

Oddli Towel

$60

Cropped Gaucho#4

Cropped Gaucho

$100

Striped Silk Tie#5

Striped Silk Tie

$60

Bralette Bikini Top#6

Bralette Bikini Top

$79

Bloomer Bikini Bottom#7

Bloomer Bikini Bottom

$79

Button One Piece#8

Button One Piece

$120

Halter One Piece#9

Halter One Piece

$140

Analyzing...
Bounce Rate
29.9%
Pages/Visit
5.7
Avg. Time on Site
1m 57s
Avg. Product Price
$85

Range: $0 - $280

Rating Breakdown

Business Quality80/100
Revenue Performance63/100
Traffic Growth50/100
Marketing Efficiency36/100

Traffic Sources

SearchOrganic44.5%
Direct32.1%
SocialPaid6.8%
SocialOrganic5.7%
SearchPaid4.1%
Referrals2.6%
Affiliate1.9%
DisplayAds1.4%
Mail0.9%
GenAi0.0%

Marketing & Ad Spend

Monthly Ad Spend

$7

Google Ads estimate

Yearly Ad Budget

$84

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
oddliEasy90--
custom tee shirts printed12--
personalization tee shirts12--

Top Countries

🇺🇸United States
84.0%
🇨🇦Canada
5.5%
🇬🇧United Kingdom
4.3%
🇦🇺Australia
3.1%
🇩🇪Germany
0.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

oddlioddlylinen shortsoddly boxersoddlie gauchos

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Klaviyo Reviews4.8

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

CDN

jsDelivr

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Analytics

Google Analytics

Similar Stores

View all →
pitboss-grillsS

pitboss-grills.ca

649.1K/yr$193.4K/mo
dripprojectS

dripproject.co

848.3K/yr$543.6K/mo
luksusbabyS

luksusbaby.no

312.4K/yr$200.2K/mo
originusaS

originusa.com

2.7M/yr$513.2K/mo
Browse top Shopify stores by country →

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

Hanes Men's Hoodie - EcoSmart Fleece Hooded Sweatshirt for Men & Women - Midweight Fleece - Big & Tall Available

68
$8.00+15%
OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

OEAK Womens Jelly Bras Wireless Deep V Bralette Comfy Push Up Tshirt Bras | Comfortable,support and lift,no underwire,bralettes,plunge,full coverage,invisible,balconette,minimizer,no show,soft

65
$18.99+15%
JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

JanSport SuperBreak One Backpacks - Durable, Lightweight Bookbag with 1 Main Compartment, Front Utility Pocket with Built-in Organizer - Premium Backpack, Black

65
$38.47+7%
Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

Water Shoes for Women Men Quick-Dry Aqua Socks Swim Beach Outfits Barefoot | Yoga Exercise Wear Sport Accessories Pool Camping Must Haves River Hiking Youth Adult

64
$5.63+15%
See all trending Apparel products

Monitor this store daily.

Sales changes, new products, app installs — delivered to your dashboard every morning.

Start Tracking

Frequently Asked Questions About oddli.com

Is oddli.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, oddli.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is oddli.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for oddli.com. However, our EcomScout rating is B+ (49/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is oddli.com's EcomScout rating and what does it mean?

oddli.com has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does oddli.com generate?

oddli.com receives approximately 796.0K visits per year with estimated monthly revenue of $97.7K - $223.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does oddli.com use?

We detected 1 Shopify apps on oddli.com, including Klaviyo Reviews. The store uses the "taw-oddli-theme/main" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against oddli.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

oddli.com Shopify store analysis • Apparel • Retail • Unlikely Dropshipper • Rating: B+

Last updated: August 7, 2026

More Apparel Stores →Trending Apparel Products →Shopify Trending CategoriesFind SuppliersAll Stores

Shopify Stores

  • Browse All Stores
  • USA Stores
  • UK Stores
  • Dropshipping Stores
  • Apparel Stores

Shopify Apps

  • Browse All Apps
  • Marketing & Conversion
  • Finding Products
  • Store Design

Tools

  • Trending Products
  • Shopify Trending Categories
  • Shopify Theme Detector
  • All Tools

Company

  • About & Methodology
  • Pricing
  • Honey Investigation
  • All Reports
  • Chrome Extension
  • LinkedIn
  • Contact
  • Privacy
  • Terms
  • Cookies
EcomScout Logo© Ecomscout 2026. All rights reserved.
hello@ecomscout.com
Privacy policyTermsCookies