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65/100
EcomScout

odem receives an EcomScout Rating of S (65/100), ranking #4,107 out of 604,126 Shopify stores we track. This Home Decor Home & Garden store attracts 233.6K visits per year with estimated revenue of $52.0K - $114.3K/mo. It offers 39 products at an average price of €249.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$52.0K - $114.3K/mo
Est. Traffic/mo
19.5K
Products
39
Top Market
DE (100%)
Top Channel
direct (17%)
Trustpilot
4.4/5 (907)

Store Intelligence Summary

Traffic breakdown: direct 17%, referral 13%.

Product pricing: Average price of €249 (range: €35 – €737) — ≈ $272 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.4/5 based on 907 reviews. Good standing with customers.

Top markets: DE (100%).

Best-selling product: odem souls Nature (€116.10). Other top sellers include odem souls Flex, odem souls Leder, odem souls Lederhalskette.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$15.9M/mo
Total Stores
6,840
Avg Revenue
$2K/mo
Top 10% Threshold
$32K/mo

Competition Breakdown

33%
41%
18%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Decor market generates $16M/month across 6,840 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Decor stores earn $32K+/month
  • This store outperforms 93% of Home Decor competitors
  • Low average order value ($0) — consider bundling or upsells
  • 284 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
55.7%
Pages/Visit
2.9
Avg. Time on Site
2m 46s
Avg. Product Price
€249

≈ $272 USD

Range: €35 - €737

Rating Breakdown

Trustpilot95/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance60/100
Marketing Efficiency22/100

Traffic Sources

direct17.4%
referral12.7%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

4.4

907 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇪Germany
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor

100
$19.99+223%
RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

RELEANY Area Rugs 8'x10' Washable Non-Slip, Floral Vintage Distress Medallion Carpet for Living Room Bedroom Dining Room, Terracotta Burnt Orange Green

100
$89.99+223%
DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

DUMOS 64"x21" Arched Full Length Floor Mirror, Full Body Mirror with Stand, Shatterproof Tempered Glass, Modern Aluminum Alloy Frame, Free Standing or Leaning for Home Decor, Gold

99
$48.99+223%
AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

AMADA HOMEFURNISHING 8x10 Washable Area Rug, Low-Profile with Non-Slip Backing & Durable Edge Binding, Vintage Large Rugs for Living Room, Bedroom, Dining Room, Blue

99
$69.99+223%
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Frequently Asked Questions About odem

Is odem a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, odem is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is odem safe to buy from? Is it a scam?

odem has a Trustpilot rating of 4.4/5 based on 907 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (65/100).

What is odem's EcomScout rating and what does it mean?

odem has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does odem generate?

odem receives approximately 233.6K visits per year with estimated monthly revenue of $52.0K - $114.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does odem use?

We detected 15 Shopify apps on odem, including Shogun Page Builder, Trustpilot, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against odem. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

odem Shopify store analysis • Home DecorHome & Garden • Unlikely Dropshipper • Rating: S

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