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74/100
EcomScout

Odenson receives an EcomScout Rating of S (74/100), ranking #657 out of 517,710 Shopify stores we track. This Men's Grooming Beauty & Personal Care store attracts 1.1M visits per year with estimated revenue of $47.8K - $92.9K/mo. It offers 15 products at an average price of SEK 439.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$47.8K - $92.9K/mo
Est. Traffic/mo
95.5K
Products
15
Top Market
US (14%)
Top Channel
direct (9%)
Trustpilot
4.1/5 (252)

Store Intelligence Summary

Traffic breakdown: direct 9%, referral 5%.

Product pricing: Average price of SEK 439 (range: SEK 109 – SEK 999) — ≈ $42 USD. Mid-range pricing strategy.

Ad spend: Estimated $1.6K/mo in paid search ($19.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 252 reviews. Good standing with customers.

Top markets: US (14%), IN (6%), ES (6%).

Best-selling product: Beard Care Kit (SEK 489). Other top sellers include Beard Oil, Beard Wash, Beard Shaper.

How is the EcomScout Rating calculated? The S grade (74/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Men's Grooming Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.0M/mo
Total Stores
241
Avg Revenue
$8K/mo
Top 10% Threshold
$141K/mo

Competition Breakdown

15%
40%
22%
10%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Men's Grooming market generates $2M/month across 241 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Men's Grooming stores earn $141K+/month
  • This store outperforms 94% of Men's Grooming competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
47.4%
Pages/Visit
2.0
Avg. Time on Site
1m 2s
Avg. Product Price
SEK 439

≈ $42 USD

Range: SEK 109 - SEK 999

Rating Breakdown

Traffic Growth85/100
Revenue Performance80/100
Business Quality80/100
Trustpilot80/100
Marketing Efficiency22/100

Traffic Sources

direct9.0%
referral4.9%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$19K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
manscapedEasy132K--
beard straightenerEasy6K$0.37$176
patchy beardEasy4K--
beard growth kitEasy3K--
beard rollerEasy2K--

Trustpilot Rating

4.1

252 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
14.3%
🇮🇳India
6.5%
🇪🇸Spain
5.6%
🇬🇧United Kingdom
4.9%
🇸🇰Slovakia
4.9%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Odenson

Is Odenson a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Odenson is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Odenson safe to buy from? Is it a scam?

Odenson has a Trustpilot rating of 4.1/5 based on 252 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (74/100).

What is Odenson's EcomScout rating and what does it mean?

Odenson has an EcomScout rating of S (74/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Odenson generate?

Odenson receives approximately 1.1M visits per year with estimated monthly revenue of $47.8K - $92.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Odenson use?

We detected 8 Shopify apps on Odenson, including Shogun Page Builder, Shop, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Men's Grooming store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Odenson. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Men's Grooming store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Odenson Shopify store analysis • Men's GroomingBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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