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officialmerchandisestore.com

officialmerchandisestore.com
B+
40/100
EcomScout

officialmerchandisestore.com receives an EcomScout Rating of B+ (40/100), ranking #127,647 out of 1,197,080 Shopify stores we track. This Merchandise Fashion & Apparel store attracts 150.1K visits per year with estimated revenue of $6.4K - $14.0K/mo. It offers 970 products at an average price of A$53.

Analysis by EcomScout Research Team · How we calculate ratings

MerchandiseFashion & ApparelClothing
Est. Revenue/mo
$6.4K - $14.0K/mo
Est. Traffic/mo
12.5K
Products
970
Top Market
US (33%)
Top Channel
N/A
Est. Ad Spend/mo
$1

Store Intelligence Summary

Product pricing: Average price of A$53 (range: A$45 – A$100) — ≈ $35 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (33%), AU (17%), GB (14%).

Best-selling product: Steven Rhodes - Knife Game - Black T-shirt (A$49.95). Other top sellers include Steven Rhodes - Doing The Spider-walk - Navy T-shirt, Steven Rhodes - One Year Closer - Royal T-shirt, Metallica - Hetfield Vulture 72 - Black T-shirt.

How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Merchandise Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$1.3M/mo
Total Stores
715
Avg Revenue
$2K/mo
Top 10% Threshold
$25K/mo

Competition Breakdown

37%
42%
16%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Merchandise market generates $1M/month across 715 stores
  • •2% are enterprise stores (>$100K/mo) — achievable market
  • •79% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Merchandise stores earn $25K+/month
  • •This store outperforms 93% of Merchandise competitors
  • •Low average order value ($0) — consider bundling or upsells

Top Apps in Merchandise

Shop116%Block50%Pre-Order34%Klaviyo: Email Marketing & SMS15%

Best Selling Products

Steven Rhodes - Knife Game - Black T-shirt#1

Steven Rhodes - Knife Game - Black T-shirt

A$49.95≈ $33

Steven Rhodes - Doing The Spider-walk - Navy T-shirt#2

Steven Rhodes - Doing The Spider-walk - Navy T-shirt

A$49.95≈ $33

Steven Rhodes - One Year Closer - Royal T-shirt#3

Steven Rhodes - One Year Closer - Royal T-shirt

A$49.95≈ $33

Metallica - Hetfield Vulture 72 - Black T-shirt#4

Metallica - Hetfield Vulture 72 - Black T-shirt

A$49.95≈ $33

Metallica - M72 Ulrich Drums - Black T-shirt#5

Metallica - M72 Ulrich Drums - Black T-shirt

A$49.95≈ $33

Lainey Wilson - Cowgirl - Natural T-shirt#6

Lainey Wilson - Cowgirl - Natural T-shirt

A$44.95≈ $30

Metallica - Ride The Lightning Electrocution - Black T-shirt#7

Metallica - Ride The Lightning Electrocution - Black T-shirt

A$54.95≈ $36

Lainey Wilson - Hat Tip - Dark Brown T-shirt#8

Lainey Wilson - Hat Tip - Dark Brown T-shirt

A$44.95≈ $30

Lainey Wilson - Wild Horses - White T-shirt#9

Lainey Wilson - Wild Horses - White T-shirt

A$44.95≈ $30

AC/DC - Back In Black 40th Anniversary Edition - Black T-shirt#10

AC/DC - Back In Black 40th Anniversary Edition - Black T-shirt

A$54.95≈ $36

Analyzing...
Bounce Rate
44.6%
Pages/Visit
1.8
Avg. Time on Site
15s
Avg. Product Price
A$53

≈ $35 USD

Range: A$45 - A$100

Rating Breakdown

Business Quality80/100
Traffic Growth65/100
Marketing Efficiency36/100
Revenue Performance31/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Top Countries

🇺🇸United States
33.0%
🇦🇺Australia
16.8%
🇬🇧United Kingdom
14.2%
🇻🇳Vietnam
12.7%
🇭🇺Hungary
11.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (9)

ShopKlaviyo: Email Marketing & SMSPre-Order0Judge.me Product Reviews5.0Shopify Forms4.5BlockBack in Stock4.9Contact FormProduct Badges

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

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Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
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livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
Explore all trending products

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Sales changes, new products, app installs — delivered to your dashboard every morning.

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Frequently Asked Questions About officialmerchandisestore.com

Is officialmerchandisestore.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, officialmerchandisestore.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is officialmerchandisestore.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for officialmerchandisestore.com. However, our EcomScout rating is B+ (40/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is officialmerchandisestore.com's EcomScout rating and what does it mean?

officialmerchandisestore.com has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does officialmerchandisestore.com generate?

officialmerchandisestore.com receives approximately 150.1K visits per year with estimated monthly revenue of $6.4K - $14.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does officialmerchandisestore.com use?

We detected 9 Shopify apps on officialmerchandisestore.com, including Shop, Klaviyo: Email Marketing & SMS, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Merchandise store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against officialmerchandisestore.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Merchandise store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

officialmerchandisestore.com Shopify store analysis • Merchandise • Fashion & Apparel • Unlikely Dropshipper • Rating: B+

Last updated: August 12, 2026

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