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OH MY GLAM

ohmyglam.co.uk
24/100
EcomScout

OH MY GLAM receives an EcomScout Rating of C (24/100), ranking #133,277 out of 307,176 Shopify stores we track. This Makeup & Cosmetics Beauty & Personal Care store. It offers 312 products at an average price of $28.

Analysis by EcomScout Research Team · How we calculate ratings

0
Est. Traffic/mo
N/A
Products
312
Top Channel
N/A
Trustpilot
3.0/5 (102)

Store Intelligence Summary

Product pricing: Average price of $28 (range: $4 – $59). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 3.0/5 based on 102 reviews. Mixed reviews — potential service or quality concerns.

Best-selling product: ESPA Build a Bundle ($45). Other top sellers include Influscents 100ml Perfumed Body Spray, Glam Outlet Big Birthday Bundle, FABB Bundle.

How is the EcomScout Rating calculated? The C grade (24/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup & Cosmetics Market Intelligence

Benchmark this competitor against the market

Market Size
$11K/mo
Total Stores
3
Avg Revenue
$4K/mo
Top 10% Threshold
$16K/mo

Competition Breakdown

67%
33%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup & Cosmetics market generates $0M/month across 3 stores
  • Top 10% of Makeup & Cosmetics stores earn $16K+/month
  • This store outperforms 76% of Makeup & Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
0.0%
Pages/Visit
0.0
0
Avg. Product Price
$28

Range: $4 - $59

Rating Breakdown

Business Quality80/100
Trustpilot60/100
Traffic Growth25/100
Revenue Performance4/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.0

102 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

100
$35.00+313%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

94
$10.00+98%
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick – Champagne Shimmer – Long-Lasting, Buildable, Crease-Proof, Cruelty Free, Shimmer Finish with Built-In Smudger

93
$20.00+98%
L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

L'Oreal Paris True Match Super-Blendable Foundation, Medium Coverage Liquid Foundation Makeup, N3, Light Medium, 1 Fl Oz

88
$9.97+235%
Explore all trending products

Frequently Asked Questions About OH MY GLAM

Is OH MY GLAM a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, OH MY GLAM is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is OH MY GLAM safe to buy from? Is it a scam?

OH MY GLAM has a Trustpilot rating of 3.0/5 based on 102 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is C (24/100).

What is OH MY GLAM's EcomScout rating and what does it mean?

OH MY GLAM has an EcomScout rating of C (24/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does OH MY GLAM generate?

OH MY GLAM receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does OH MY GLAM use?

We detected 6 Shopify apps on OH MY GLAM, including Shop, Yotpo Reviews & UGC, Abandoned Cart Recovery and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup & Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against OH MY GLAM. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup & Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

OH MY GLAM Shopify store analysis • Makeup & CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: C

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