OILILY
oilily.comOILILY receives an EcomScout Rating of S (68/100), ranking #3,817 out of 954,933 Shopify stores we track. This Clothing and Accessories Fashion & Apparel store attracts 1.0M visits per year with estimated revenue of $129.3K - $280.1K/mo. It offers 250 products at an average price of €86.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 33%, direct 20%, paid 17%, social 2%.
Product pricing: Average price of €86 (range: €12 – €300) — ≈ $93 USD. Mid-range pricing strategy.
Ad spend: Estimated $120/mo in paid search ($1.4K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.9/5 based on 3 reviews. Good standing with customers.
Top markets: NL (25%), DE (14%), US (13%).
Best-selling product: Tak T-Shirt (€29.95). Other top sellers include Aparadise Sjaal, Amarigold Majesty Sjaal, Baani Blouse.
Clothing and Accessories Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing and Accessories market generates $6M/month across 4,022 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •81% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing and Accessories stores earn $21K+/month
- •This store outperforms 93% of Clothing and Accessories competitors
- •Low average order value ($0) — consider bundling or upsells
- •107 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing and Accessories
Best Selling Products
≈ $93 USD
Range: €12 - €300
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$120
Google Ads estimate
Yearly Ad Budget
$1K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| oililyEasy | 900 | $0.29 | $169 |
| oilily bagsEasy | 630 | $0.28 | $8 |
| oilily kidsEasy | 110 | $0.33 | $10 |
| oilillyEasy | 90 | $0.32 | $2 |
| oilily sandalsEasy | 55 | - | - |
Trustpilot Rating
3 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Products to Sell
Top trending products across all categories right now, based on Amazon & Google Trends data.
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt
Frequently Asked Questions About OILILY
Is OILILY a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, OILILY is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is OILILY safe to buy from? Is it a scam?
OILILY has a Trustpilot rating of 3.9/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (68/100).
What is OILILY's EcomScout rating and what does it mean?
OILILY has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does OILILY generate?
OILILY receives approximately 1.0M visits per year with estimated monthly revenue of $129.3K - $280.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does OILILY use?
We detected 14 Shopify apps on OILILY, including Pre-Order, Gorgias, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing and Accessories store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against OILILY. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.