Oi Oi
oioi.com.auOi Oi receives an EcomScout Rating of A+ (55/100), ranking #32,332 out of 1,125,961 Shopify stores we track. This Nappy Bags Baby & Kids store attracts 637.6K visits per year with estimated revenue of $74.4K - $173.7K/mo. It offers 258 products at an average price of A$174.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 48%, social 23%, paid 9%, direct 4%.
Product pricing: Average price of A$174 (range: A$10 – A$250) — ≈ $115 USD. Positioned in the premium segment.
Ad spend: Estimated $6/mo in paid search ($72/yr). Lean ad budget — primarily relying on organic or social channels.
0Top markets: AU (62%), US (13%), IN (8%).
Best-selling product: Clear Hard Wipes Case (A$9.95). Other top sellers include Wet Purse, Signature Nappy Backpack - Tan Vegan Leather, Signature Nappy Backpack - Oat Vegan Leather.
Nappy Bags Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Nappy Bags market generates $0M/month across 1 stores
- •100% are enterprise stores (>$100K/mo) — competitive market
- •This store outperforms 0% of Nappy Bags competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Nappy Bags
Best Selling Products
#1Clear Hard Wipes Case
A$9.95≈ $6.57
#2Wet Purse
A$12≈ $7.92
#3Signature Nappy Backpack - Tan Vegan Leather
A$219.95≈ $145
#4Signature Nappy Backpack - Oat Vegan Leather
A$219.95≈ $145
#5Signature Nappy Backpack - Black Dimple Vegan Leather
A$219.95≈ $145
#6Signature Nappy Backpack - Olive Vegan Leather
A$219.95≈ $145
#7Signature Pram Caddy - Tan Vegan Leather
A$89.95≈ $59
#8Signature Pram Caddy - Black Dimple Vegan Leather
A$89.95≈ $59
#9Signature Nappy Backpack - Black Neoprene
A$219.95≈ $145
#10Signature Nappy Backpack - Sage Neoprene
A$219.95≈ $145
≈ $115 USD
Range: A$10 - A$250
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$6
Google Ads estimate
Yearly Ad Budget
$72
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| nappy bag backpackEasy | 110 | $1.02 | $1 |
| oioi australiaEasy | 12 | - | - |
Trustpilot Rating
0 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Oi Oi
Is Oi Oi a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Oi Oi is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Oi Oi safe to buy from? Is it a scam?
We don't have Trustpilot review data for Oi Oi. However, our EcomScout rating is A+ (55/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is Oi Oi's EcomScout rating and what does it mean?
Oi Oi has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Oi Oi generate?
Oi Oi receives approximately 637.6K visits per year with estimated monthly revenue of $74.4K - $173.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Oi Oi use?
We detected 11 Shopify apps on Oi Oi, including Klaviyo: Email Marketing & SMS, Pre-Order, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Nappy Bags store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Oi Oi. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Nappy Bags store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.