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49/100
EcomScout

Oiselle receives an EcomScout Rating of B+ (49/100), ranking #13,229 out of 200,998 Shopify stores we track. This Running Apparel Fashion & Apparel store attracts 841.3K visits per year with estimated revenue of $76.2K - $165.1K/mo. It offers 105 products at an average price of $75.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$76.2K - $165.1K/mo
Est. Traffic/mo
70.1K
Products
105
Top Market
US (84%)
Top Channel
organic (51%)
Est. Ad Spend/mo
$3.5K

Store Intelligence Summary

Traffic breakdown: organic 51%, direct 25%, referral 5%, social 4%.

Product pricing: Average price of $75 (range: $10 – $128). Mid-range pricing strategy.

Ad spend: Estimated $3.5K/mo in paid search ($41.6K/yr). Lean ad budget — primarily relying on organic or social channels.

0

Top markets: US (84%), CA (4%), GB (2%).

Best-selling product: Runner Trucker ($46). Other top sellers include Flyout Bra, Long Roga Shorts, Hi Twenty Bra.

How is the EcomScout Rating calculated? The B+ grade (49/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Running Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$149K/mo
Total Stores
4
Avg Revenue
$37K/mo
Top 10% Threshold
$134K/mo

Competition Breakdown

25%
25%
25%
25%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Running Apparel market generates $0M/month across 4 stores
  • 25% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Running Apparel stores earn $134K+/month
  • This store outperforms 72% of Running Apparel competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
36.8%
Pages/Visit
3.4
Avg. Time on Site
1m 21s
Avg. Product Price
$75

Range: $10 - $128

Rating Breakdown

Business Quality80/100
Revenue Performance63/100
Marketing Efficiency48/100
Traffic Growth45/100

Traffic Sources

organic50.5%
direct25.3%
referral5.3%
social3.7%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$42K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bandit17K$0.49$359
oiselleEasy7K$0.19$555
yoga clothes4K$1.27$3.0K
title nine clothingEasy4K$0.12$57
rabbit runningEasy4K--

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
84.2%
🇨🇦Canada
3.9%
🇬🇧United Kingdom
2.5%
🇦🇺Australia
2.1%
🇵🇭Philippines
1.4%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
Explore all trending products

Frequently Asked Questions About Oiselle

Is Oiselle a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Oiselle is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Oiselle safe to buy from? Is it a scam?

We don't have Trustpilot review data for Oiselle. However, our EcomScout rating is B+ (49/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Oiselle's EcomScout rating and what does it mean?

Oiselle has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Oiselle generate?

Oiselle receives approximately 841.3K visits per year with estimated monthly revenue of $76.2K - $165.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Oiselle use?

We detected 8 Shopify apps on Oiselle, including Shop, ReCharge Subscriptions, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Running Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Oiselle. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Running Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Oiselle Shopify store analysis • Running ApparelFashion & Apparel • Unlikely Dropshipper • Rating: B+

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