Olaplex
olaplex.deOlaplex receives an EcomScout Rating of A (51/100), ranking #47,280 out of 1,198,178 Shopify stores we track. This store attracts 257.0K visits per year with estimated revenue of $15.3K - $35.6K/mo..
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 55%, direct 20%, paid 13%, social 3%.
0Customer trust: Trustpilot score 1.7/5 based on 568 reviews. Mixed reviews — potential service or quality concerns.
Top markets: DE (66%), CH (13%), US (10%).
Rating Breakdown
Traffic Sources
Trustpilot Rating
568 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Weaknesses
- Product catalog quality is poor
- Marketing efficiency and ROI need improvement
Recommendations
- Enhance product descriptions, add more images, and expand catalog
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (13)
PageFly Landing Page Builder4.9ShopYotpo Reviews & UGC
Loox Photo Reviews4.9Infinite Options
Back in Stock4.9ReCharge Subscriptions
Vitals4.9WiserEmbed dataUpsell
Bundle Builder4.9Similar Stores
View all →Frequently Asked Questions About Olaplex
Is Olaplex a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Olaplex is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Olaplex safe to buy from? Is it a scam?
Olaplex has a Trustpilot rating of 1.7/5 based on 568 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (51/100).
What is Olaplex's EcomScout rating and what does it mean?
Olaplex has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Olaplex generate?
Olaplex receives approximately 257.0K visits per year with estimated monthly revenue of $15.3K - $35.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Olaplex use?
We detected 13 Shopify apps on Olaplex, including Klaviyo: Email Marketing & SMS, PageFly Landing Page Builder, Shop and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Shopify store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Olaplex. Study their traffic sources, pricing strategy, best-selling products, and tech stack.Install our Chrome extension to spy on any Shopify store while browsing.