Back to Stores
Old & Rare Whisky homepage screenshot

Old & Rare Whisky

oldandrarewhisky.co.uk
64/100
EcomScout

Old & Rare Whisky receives an EcomScout Rating of S (64/100), ranking #7,241 out of 1,027,888 Shopify stores we track. This Alcoholic Beverages Food & Beverage store attracts 237.8K visits per year with estimated revenue of $130.9K - $261.7K/mo. It offers 2.5K+ products at an average price of £401.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$130.9K - $261.7K/mo
Est. Traffic/mo
19.8K
Products
2.5K+
Top Market
GB (99%)
Top Channel
paid (48%)
Trustpilot
3.2/5 (57)

Store Intelligence Summary

Traffic breakdown: paid 48%, organic 33%, social 5%, direct 3%.

Product pricing: Average price of £401 (range: £30 – £3,200) — ≈ $509 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 57 reviews. Mixed reviews — potential service or quality concerns.

Top markets: GB (99%), US (1%).

Best-selling product: Macallan Aera Limited Edition Single Malt Scotch Whisky, 70cl, 40% ABV (£239.99). Other top sellers include Royal Salute 21 Year Old Signature Blended Scotch Whisky, 70cl, 40% ABV, Macallan The Archival Series Folio 5 Single Malt Scotch Whisky 70cl, 43% ABV, Macallan Concept No.1 Single Malt Scotch Whisky, 70cl, 40% ABV.

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Alcoholic Beverages Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$6.4M/mo
Total Stores
1,524
Avg Revenue
$4K/mo
Top 10% Threshold
$33K/mo

Competition Breakdown

24%
45%
23%
4%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Alcoholic Beverages market generates $6M/month across 1,524 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Alcoholic Beverages stores earn $33K+/month
  • This store outperforms 87% of Alcoholic Beverages competitors
  • Low average order value ($0) — consider bundling or upsells
  • 57 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
81.6%
Pages/Visit
1.9
Avg. Time on Site
47s
Avg. Product Price
£401

≈ $509 USD

Range: £30 - £3,200

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance65/100
Trustpilot55/100
Marketing Efficiency29/100

Traffic Sources

paid47.8%
organic33.3%
social5.2%
direct3.3%
referral1.4%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
old and rare whiskey105--
glenfiddich 18 ancient reserve70--
macallan 30 sherry oak 202044--
house of lords whiskey44--
whiskey miniatures usa44--

Trustpilot Rating

3.2

57 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
98.7%
🇺🇸United States
1.3%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

90
$24.98+285%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

88
$44.79+317%
Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

Brita UltraMax Large Water Dispenser with 1 BritaPlus Filter, 27 Cup Capacity, Black (Package May Vary)

87
$49.99+317%
Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

86
$39.06+163%
Explore all trending products

Frequently Asked Questions About Old & Rare Whisky

Is Old & Rare Whisky a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Old & Rare Whisky is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Old & Rare Whisky safe to buy from? Is it a scam?

Old & Rare Whisky has a Trustpilot rating of 3.2/5 based on 57 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (64/100).

What is Old & Rare Whisky's EcomScout rating and what does it mean?

Old & Rare Whisky has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Old & Rare Whisky generate?

Old & Rare Whisky receives approximately 237.8K visits per year with estimated monthly revenue of $130.9K - $261.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Old & Rare Whisky use?

We detected 5 Shopify apps on Old & Rare Whisky, including Shop, Mailchimp, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Alcoholic Beverages store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Old & Rare Whisky. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Alcoholic Beverages store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Old & Rare Whisky Shopify store analysis • Alcoholic BeveragesFood & Beverage • Unlikely Dropshipper • Rating: S

Last updated: