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oldtownsoapco.com

oldtownsoapco.com
36/100
EcomScout

oldtownsoapco.com receives an EcomScout Rating of B (36/100), ranking #113,715 out of 910,105 Shopify stores we track. This Bath & Body Beauty & Personal Care store attracts 95.6K visits per year with estimated revenue of $2.3K - $4.5K/mo. It offers 870 products at an average price of $12.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.3K - $4.5K/mo
Est. Traffic/mo
8.0K
Products
870
Top Market
US (100%)
Top Channel
N/A
Est. Ad Spend/mo
$30

Store Intelligence Summary

Product pricing: Average price of $12 (range: $2 – $26). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $30/mo in paid search ($360/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (100%).

Best-selling product: 8 Pack Aromatherapy Shower Bombs ($14.50). Other top sellers include 14 Pack Assorted Aromatherapy Shower Bombs, Single Aromatherapy Shower Bombs, Moisturizing Lip Balm - Over 40 Incredible Flavors!.

How is the EcomScout Rating calculated? The B grade (36/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bath & Body Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$4.5M/mo
Total Stores
700
Avg Revenue
$6K/mo
Top 10% Threshold
$119K/mo

Competition Breakdown

23%
34%
22%
8%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bath & Body market generates $5M/month across 700 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Bath & Body stores earn $119K+/month
  • This store outperforms 95% of Bath & Body competitors
  • Low average order value ($0) — consider bundling or upsells
  • 84 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
38.3%
Pages/Visit
5.9
Avg. Time on Site
2m 44s
Avg. Product Price
$12

Range: $2 - $26

Rating Breakdown

Business Quality75/100
Traffic Growth65/100
Marketing Efficiency36/100
Revenue Performance22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$30

Google Ads estimate

Yearly Ad Budget

$360

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
old soapEasy180$0.26-
old town soap70$0.04-
old time soapEasy65$0.12-
old town soap co12--
minnesota soap company12--

Top Countries

🇺🇸United States
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About oldtownsoapco.com

Is oldtownsoapco.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, oldtownsoapco.com is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is oldtownsoapco.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for oldtownsoapco.com. However, our EcomScout rating is B (36/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is oldtownsoapco.com's EcomScout rating and what does it mean?

oldtownsoapco.com has an EcomScout rating of B (36/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does oldtownsoapco.com generate?

oldtownsoapco.com receives approximately 95.6K visits per year with estimated monthly revenue of $2.3K - $4.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does oldtownsoapco.com use?

We detected 18 Shopify apps on oldtownsoapco.com, including Shop, Pre-Order, UpPromote Affiliate Marketing and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bath & Body store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against oldtownsoapco.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bath & Body store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

oldtownsoapco.com Shopify store analysis • Bath & BodyBeauty & Personal Care • Likely Dropshipper • Rating: B

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