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55/100
EcomScout

Ollny receives an EcomScout Rating of A+ (55/100), ranking #28,221 out of 1,125,939 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 248.6K visits per year with estimated revenue of $12.6K - $27.3K/mo. It offers 159 products at an average price of $41.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$12.6K - $27.3K/mo
Est. Traffic/mo
20.7K
Products
159
Top Market
US (63%)
Top Channel
organic (58%)
Trustpilot
4.9/5 (181)

Store Intelligence Summary

Traffic breakdown: organic 58%, direct 32%, referral 4%.

Product pricing: Average price of $41 (range: $25 – $56). Mid-range pricing strategy.

Ad spend: Estimated $6/mo in paid search ($72/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 181 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (63%), GB (19%), IN (10%).

How is the EcomScout Rating calculated? The A+ grade (55/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$29.7M/mo
Total Stores
8,263
Avg Revenue
$4K/mo
Top 10% Threshold
$69K/mo

Competition Breakdown

31%
34%
22%
5%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $30M/month across 8,263 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $69K+/month
  • This store outperforms 95% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 619 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
72.5%
Pages/Visit
1.5
Avg. Time on Site
1m 6s
Avg. Product Price
$41

Range: $25 - $56

Rating Breakdown

Trustpilot90/100
Business Quality75/100
Traffic Growth70/100
Marketing Efficiency43/100
Revenue Performance31/100

Traffic Sources

organic58.0%
direct31.5%
referral3.5%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$6

Google Ads estimate

Yearly Ad Budget

$72

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
black christmas tree lightsEasy165--
celebrations platinum led110--
led light rope with remote44--
garland outdoor lightsEasy40--

Trustpilot Rating

4.9

181 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
63.5%
🇬🇧United Kingdom
18.8%
🇮🇳India
9.5%
🇵🇰Pakistan
7.8%
🇨🇦Canada
0.3%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women

56
$45.98
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites

56
$14.99+17%
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing

54
$17.99
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue

54
$24.00+17%
See all trending Outdoor Gear products

Frequently Asked Questions About Ollny

Is Ollny a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ollny is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Ollny safe to buy from? Is it a scam?

Ollny has a Trustpilot rating of 4.9/5 based on 181 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (55/100).

What is Ollny's EcomScout rating and what does it mean?

Ollny has an EcomScout rating of A+ (55/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Ollny generate?

Ollny receives approximately 248.6K visits per year with estimated monthly revenue of $12.6K - $27.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ollny use?

We detected 10 Shopify apps on Ollny, including Loox Photo Reviews, Judge.me Product Reviews, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ollny. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ollny Shopify store analysis • Outdoor GearSports & Outdoors • Likely Dropshipper • Rating: A+

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