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OluKai

olukai.com.au
A
52/100
EcomScout

OluKai receives an EcomScout Rating of A (52/100), ranking #42,527 out of 1,190,962 Shopify stores we track. This Consumer Electronics Electronics & Tech store attracts 159.4K visits per year with estimated revenue of $11.7K - $29.2K/mo. It offers 277 products at an average price of A$50.

Analysis by EcomScout Research Team · How we calculate ratings

Consumer ElectronicsElectronics & TechMobile Accessories
Est. Revenue/mo
$11.7K - $29.2K/mo
Est. Traffic/mo
13.3K
Products
277
Top Market
AU (79%)
Top Channel
N/A
Trustpilot
2.5/5 (108)

Store Intelligence Summary

Product pricing: Average price of A$50 (range: A$50 – A$50) — ≈ $33 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $900/mo in paid search ($10.8K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.5/5 based on 108 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (79%), US (14%), NZ (7%).

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Consumer Electronics market generates $5M/month across 2,960 stores
  • •3% are enterprise stores (>$100K/mo) — achievable market
  • •82% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Consumer Electronics stores earn $24K+/month
  • •This store outperforms 93% of Consumer Electronics competitors
  • •Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • •High average order value ($183) suggests premium positioning works well
  • •75 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Consumer Electronics

Shop90%Block71%Judge.me Product Reviews34%Pre-Order32%

Best Selling Products

OluKai Digital Gift Card#1

OluKai Digital Gift Card

A$50≈ $33

Analyzing...
Bounce Rate
39.5%
Pages/Visit
2.5
Avg. Time on Site
9m 13s
Avg. Product Price
A$50

≈ $33 USD

Range: A$50 - A$50

Rating Breakdown

Business Quality76/100
Traffic Growth60/100
Revenue Performance50/100
Trustpilot50/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$900

Google Ads estimate

Yearly Ad Budget

$11K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
olukai slippersEasy18K$0.28$86
olukai sandalsEasy4K$5.11$6.1K
olukai flip flopsEasy3K$0.23$26
olukai mensEasy2K--
olu kai sandalsEasy190$2.46$17

Trustpilot Rating

2.5

108 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
79.0%
🇺🇸United States
13.9%
🇳🇿New Zealand
7.1%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

ShopBack in StockFrequently Bought TogetherForm BuilderBlockEmbed initBootstrap

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Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

Apple EarPods Headphones with USB-C Plug, Wired Ear Buds with Built-in Remote to Control Music, Phone Calls, and Volume

61
$19.00+31%
blink plus plan with monthly auto-renewal

blink plus plan with monthly auto-renewal

55
$11.99+22%
SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

SUPERDANNY Extension Cord,Flat Plug Surge Protector Power Strip,10Ft | 8 AC & 4 USB Ports (2 USB C),Surge Protector with 1050J,Desk Charging Station for Home Office,College Dorm Room Essentials

52
$19.99+53%
YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

YISHU 6Ft Surge Protector Power Strip with 8 Widely Outlets & 4 USB Ports | 3 Side Outlet Extender with 6 Feet Extension Cord, Flat Plug, for Home, Office, College Dorm Room Essentials, ETL, White

50
$9.98+53%
See all trending Consumer Electronics products

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Frequently Asked Questions About OluKai

Is OluKai a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, OluKai is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, Inconsistent product image sizes.

Is OluKai safe to buy from? Is it a scam?

OluKai has a Trustpilot rating of 2.5/5 based on 108 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A (52/100).

What is OluKai's EcomScout rating and what does it mean?

OluKai has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does OluKai generate?

OluKai receives approximately 159.4K visits per year with estimated monthly revenue of $11.7K - $29.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does OluKai use?

We detected 7 Shopify apps on OluKai, including Shop, Back in Stock, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against OluKai. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

OluKai Shopify store analysis • Consumer Electronics • Electronics & Tech • Likely Dropshipper • Rating: A

Last updated: August 10, 2026

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