omababy.com.au
omababy.com.auomababy.com.au receives an EcomScout Rating of B (38/100), ranking #92,002 out of 948,726 Shopify stores we track. This Baby Products Baby & Kids store attracts 41.0K visits per year with estimated revenue of $2.1K - $4.9K/mo. It offers 46 products at an average price of A$58.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$58 (range: A$11 – A$280) — ≈ $38 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: TH (35%), US (28%), BR (20%).
Best-selling product: HeorShe Ultra Wide Neck Silicone Baby Bottle (A$34.99). Other top sellers include HeorShe Ultra Wide Neck Baby Bottle Nipple Replacement, Kiwy Miya Hospital Grade 3-in-1 Breast-pump, Omababy Cube Baby UVC Steriliser & Dryer.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $15M/month across 8,666 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $26K+/month
- •This store outperforms 93% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •297 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1HeorShe Ultra Wide Neck Silicone Baby Bottle
A$34.99≈ $23
#2HeorShe Ultra Wide Neck Baby Bottle Nipple Replacement
A$16.50≈ $11
#3Kiwy Miya Hospital Grade 3-in-1 Breast-pump
A$250≈ $165
#4Omababy Cube Baby UVC Steriliser & Dryer
A$280≈ $185
#5Baby Portable Inflatable Cushion Chair
A$18.90≈ $12
#6Portable Inflatable Bath Tub
A$45≈ $30
![[CLEARANCE] Dino LED Night Light](https://cdn.shopify.com/s/files/1/0494/5153/2451/products/PictureofPinkandGreenDinoLEDlamp.jpg?v=1622358004)
#7[CLEARANCE] Dino LED Night Light
A$18≈ $12
#8Capybara/Pear/Bunny Silicone LED Night Light
A$26≈ $17
#9HeorShe Sippy Cup V1 Spout Replacement
A$15.50≈ $10
#10Portable Inflatable Cushion - Patterned
A$38≈ $25
≈ $38 USD
Range: A$11 - A$280
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$2
Google Ads estimate
Yearly Ad Budget
$24
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| baby gear australia | 101 | - | - |
| baby health kit australia | 53 | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PrivySimilar Stores
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Frequently Asked Questions About omababy.com.au
Is omababy.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, omababy.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is omababy.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for omababy.com.au. However, our EcomScout rating is B (38/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is omababy.com.au's EcomScout rating and what does it mean?
omababy.com.au has an EcomScout rating of B (38/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does omababy.com.au generate?
omababy.com.au receives approximately 41.0K visits per year with estimated monthly revenue of $2.1K - $4.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does omababy.com.au use?
We detected 8 Shopify apps on omababy.com.au, including Shop, Privy, Shopify Inbox and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against omababy.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.