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OneMain

omf.com.au
69/100
EcomScout

OneMain receives an EcomScout Rating of S (69/100), ranking #1,612 out of 378,623 Shopify stores we track. This Furniture Home & Garden store attracts 742.5K visits per year with estimated revenue of $206.8K - $454.9K/mo. It offers 1.1K products at an average price of $503.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$206.8K - $454.9K/mo
Est. Traffic/mo
61.9K
Products
1.1K
Top Market
AU (89%)
Top Channel
direct (8%)
Trustpilot
2.8/5 (3)

Store Intelligence Summary

Traffic breakdown: direct 8%, referral 2%.

Product pricing: Average price of $503 (range: $160 – $1599). Positioned in the premium segment.

Ad spend: Estimated $3.3K/mo in paid search ($39.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (89%), PH (4%), US (3%).

Best-selling product: Basics Hybrid Queen Mattress ($268). Other top sellers include Basics Hybrid Plus Mattress Queen, Revivify Support Medium Queen Mattress, iContour GT8 Queen Mattress.

How is the EcomScout Rating calculated? The S grade (69/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Furniture Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$7.1M/mo
Total Stores
4,835
Avg Revenue
$1K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

35%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Furniture market generates $7M/month across 4,835 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Furniture stores earn $11K+/month
  • This store outperforms 87% of Furniture competitors
  • Chairs shows highest opportunity with $1,673 median revenue and medium competition
  • High average order value ($253) suggests premium positioning works well
Analyzing...
Bounce Rate
30.6%
Pages/Visit
5.2
Avg. Time on Site
2m 22s
Avg. Product Price
$503

Range: $160 - $1599

Rating Breakdown

Revenue Performance80/100
Business Quality80/100
Traffic Growth75/100
Trustpilot45/100
Marketing Efficiency42/100

Traffic Sources

direct8.5%
referral1.6%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$3K

Google Ads estimate

Yearly Ad Budget

$39K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
bed frames33K$1.59$60.7K
queen bed frameEasy32K$1.23$17.1K
queen bedEasy22K$1.47$31.6K
king size mattress15K$3.50$34.2K
queen size bed frameEasy10K$1.14$1.7K

Trustpilot Rating

2.8

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
88.6%
🇵🇭Philippines
3.7%
🇺🇸United States
2.8%
🇳🇿New Zealand
1.7%
🇮🇳India
1.7%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • High-quality product catalog

Shopify Theme

Detecting theme...

Trending Furniture Products

Products gaining popularity in Furniture right now, based on Amazon & Google Trends data.

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

DUMOS 31 Inch Small Computer Desk for Home Office, Gaming Writing Desks for Bedroom Modern Study Work Table Simple Style Workstation with Reinforcement Structure, Black

100
$19.99+150%
Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

Veken 55 Inch Large Electric Standing Desk,Sit to Stand Up, Heights Adjustable, Work Home Office Computer Table for Study, Walking Pad, Writing, and Games, Wooden Desktop Desks, White

99
$109.98+245%
9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

9-Drawer Dresser for Bedroom, Anti-Tip Tall Storage Organizer Chest of Drawers with Wooden Top and Metal Frame Fabric Bins for Closet, Living Room, Hallway, Entryway, Black

98
$44.94+156%
NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

NEO CHAIR Office Desk Computer Chair Ergonomic Mesh Gaming Cushion Seat with Comfy Lumbar Mid Back Support Adjustable Height Swivel Rolling Wheels for Home Task (Mesh Black)

94
$35.98+270%
See all trending Furniture products

Frequently Asked Questions About OneMain

Is OneMain a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, OneMain is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is OneMain safe to buy from? Is it a scam?

OneMain has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (69/100).

What is OneMain's EcomScout rating and what does it mean?

OneMain has an EcomScout rating of S (69/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does OneMain generate?

OneMain receives approximately 742.5K visits per year with estimated monthly revenue of $206.8K - $454.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does OneMain use?

We detected 7 Shopify apps on OneMain, including Klaviyo: Email Marketing & SMS, Judge.me Product Reviews, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Furniture store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against OneMain. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Furniture store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

OneMain Shopify store analysis • FurnitureHome & Garden • Unlikely Dropshipper • Rating: S

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