O'Neill Nederland
oneill.comO'Neill Nederland receives an EcomScout Rating of S (84/100), ranking #45 out of 983,189 Shopify stores we track. This Apparel Fashion & Apparel store attracts 10.8M visits per year with estimated revenue of $1.2M - $2.6M/mo. It offers 2.5K+ products at an average price of €87.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 36%, paid 22%, direct 18%, social 4%.
Product pricing: Average price of €87 (range: €24 – €480) — ≈ $95 USD. Mid-range pricing strategy.
Ad spend: Estimated $48.2K/mo in paid search ($577.9K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.0/5 based on 2,948 reviews. Good standing with customers.
Top markets: US (63%), NL (9%), DE (4%).
Best-selling product: Hyperfreak Fire 5/4+ Chest Zip Wetsuit with Hood | BLACK/BLACK (€479.95). Other top sellers include Epic 6/4 Chest Zip Wetsuit with Hood | A05 BLK/BLK/BLK, O'Neill Cali 16" Swimshorts | High Risk Red, O'Neill Cali 16" Swimshorts | Victoria Blue.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Apparel
Best Selling Products
#1Hyperfreak Fire 5/4+ Chest Zip Wetsuit with Hood | BLACK/BLACK
€479.95≈ $523
#2Epic 6/4 Chest Zip Wetsuit with Hood | A05 BLK/BLK/BLK
€299.95≈ $327
#3O'Neill Cali 16" Swimshorts | High Risk Red
€44.99≈ $49
#4O'Neill Cali 16" Swimshorts | Victoria Blue
€44.99≈ $49
#5O'Neill Cali 16" Swimshorts | Ink Blue
€44.99≈ $49
#6O'Neill Cali 16" Swimshorts | Black Out
€44.99≈ $49
#7O'Neill Cali 16" Swimshorts | Asphalt
€44.99≈ $49
O'Neill Cali 16" Swimshorts | Avery Fern
€44.99≈ $49
O'Neill Vert 16" Swim Shorts | Avery Fern
€39.99≈ $44
O'Neill Cali 16" Swimshorts | Avery Fern
€44.99≈ $49
≈ $95 USD
Range: €24 - €480
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$48K
Google Ads estimate
Yearly Ad Budget
$578K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| billabong | 111K | $0.26 | $9.3K |
| quicksilverEasy | 89K | $3.20 | $29.2K |
| altar'd state | 57K | - | - |
| roxy | 56K | $0.14 | $2.3K |
| hurley | 42K | $0.14 | $3.2K |
Trustpilot Rating
2,948 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Apparel Products
Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.
Men's Crew T-Shirts, Multipack, Style G1100
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress
Men's Crew T-Shirts, Multipack, Style G1100
Frequently Asked Questions About O'Neill Nederland
Is O'Neill Nederland a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, O'Neill Nederland is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is O'Neill Nederland safe to buy from? Is it a scam?
O'Neill Nederland has a Trustpilot rating of 4.0/5 based on 2,948 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (84/100).
What is O'Neill Nederland's EcomScout rating and what does it mean?
O'Neill Nederland has an EcomScout rating of S (84/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does O'Neill Nederland generate?
O'Neill Nederland receives approximately 10.8M visits per year with estimated monthly revenue of $1.2M - $2.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does O'Neill Nederland use?
We detected 9 Shopify apps on O'Neill Nederland, including Klaviyo: Email Marketing & SMS, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against O'Neill Nederland. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.