onewillow.com
onewillow.comonewillow.com receives an EcomScout Rating of A (51/100), ranking #17,591 out of 483,418 Shopify stores we track. This Parenting Retail store attracts 1.1M visits per year with estimated revenue of $55.4K - $129.4K/mo. It offers 78 products at an average price of $98.
Store descriptionExperience the freedom of Willow: the original fully in-bra, wearable breast pump with hospital-grade suction and leak-proof mobility. Hands-free, discreet, and app-controlled, Willow pumps are the only wearables engineered to be moms' primary pump. Shop the #1 rated wearable pump for comfort and effectiveness today.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 34%, Direct 29%, SearchPaid 22%, SocialOrganic 4%.
Product pricing: Average price of $98 (range: $11 – $640). Mid-range pricing strategy.
Ad spend: Estimated $9.8K/mo in paid search ($117.2K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: US (66%), CA (5%), GB (4%).
Best-selling product: Comotomo 8 oz Baby Bottles (2-Pack) ($23.99). Other top sellers include Elvie Stride: Hospital-Grade Electric Breast Pump, Elvie Pump: Ultra-Quiet, Ultra-Discreet Wearable Breast Pump, Smart Storage Bundle.
Parenting Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Parenting market generates $0M/month across 26 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Parenting stores earn $67K+/month
- •This store outperforms 87% of Parenting competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Parenting
Best Selling Products
#1Comotomo 8 oz Baby Bottles (2-Pack)
$23.99
#2Elvie Stride: Hospital-Grade Electric Breast Pump
$199.99
#3Elvie Pump: Ultra-Quiet, Ultra-Discreet Wearable Breast Pump
$549.99
#4Smart Storage Bundle
$35.98
#5Colostrum Collection Kit
$24.99
#6Breast Milk Bag Flatteners
$24.99
#7Breast Milk Cooler Ice Pack
$14.99
#8Breast Milk Storage Bags with SmartStash™ Tracking
$10.99
#9Breast Milk Cooler
$39.99
#10Wave 2-in-1 Double Manual Wearable Breast Pump + Cups
$59.99
Range: $11 - $640
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$10K
Google Ads estimate
Yearly Ad Budget
$117K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| willow | 108K | $1.29 | $7.7K |
| breast pump | 14K | $0.76 | $1.1K |
| best breast pump | 8K | $0.42 | $621 |
| medelaEasy | 7K | $1.14 | $67 |
| spectra breast pumpEasy | 7K | - | - |
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Badgy : Product Label & BadgesE-commerce Platform
ShopifyReviews
Sales Channels
Payment
Shopify PaymentsAnalytics
Google AnalyticsCDN
AWS CloudFrontSimilar Stores
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Frequently Asked Questions About onewillow.com
Is onewillow.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, onewillow.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is onewillow.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for onewillow.com. However, our EcomScout rating is A (51/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is onewillow.com's EcomScout rating and what does it mean?
onewillow.com has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does onewillow.com generate?
onewillow.com receives approximately 1.1M visits per year with estimated monthly revenue of $55.4K - $129.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does onewillow.com use?
We detected 1 Shopify apps on onewillow.com, including Badgy : Product Label & Badges. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Parenting store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against onewillow.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Parenting store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.