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OnFarma.it

onfarma.it
48/100
EcomScout

OnFarma.it receives an EcomScout Rating of B+ (48/100), ranking #39,935 out of 1,076,924 Shopify stores we track. This Medical Supplies Health & Wellness store attracts 96.0K visits per year with estimated revenue of $1.2K - $2.4K/mo. It offers 354 products at an average price of €5.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$1.2K - $2.4K/mo
Est. Traffic/mo
8.0K
Products
354
Top Market
IT (100%)
Top Channel
organic (52%)
Trustpilot
4.7/5 (25)

Store Intelligence Summary

Traffic breakdown: organic 52%, paid 32%, direct 15%.

Product pricing: Average price of €5 (range: €0 – €55) — ≈ $5.97 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $164/mo in paid search ($2.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 25 reviews. Excellent reputation — customers rate this store highly.

Top markets: IT (100%).

Best-selling product: Ghiaccio Istantaneo In Busta Farma Ice (€0.73). Other top sellers include Garza Sterile, Soluzione Fisiologica Sodiocloruro, Iodopovidone.

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Medical Supplies Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$1.0M/mo
Total Stores
275
Avg Revenue
$4K/mo
Top 10% Threshold
$34K/mo

Competition Breakdown

30%
40%
24%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Medical Supplies market generates $1M/month across 275 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Medical Supplies stores earn $34K+/month
  • This store outperforms 89% of Medical Supplies competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
68.7%
Pages/Visit
1.3
Avg. Time on Site
9s
Avg. Product Price
€5

≈ $5.97 USD

Range: €0 - €55

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth70/100
Revenue Performance22/100
Marketing Efficiency22/100

Traffic Sources

organic52.0%
paid32.4%
direct14.7%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$164

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
first aid kit38K$2.17$15.3K

Trustpilot Rating

4.7

25 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
100.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About OnFarma.it

Is OnFarma.it a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, OnFarma.it is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is OnFarma.it safe to buy from? Is it a scam?

OnFarma.it has a Trustpilot rating of 4.7/5 based on 25 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (48/100).

What is OnFarma.it's EcomScout rating and what does it mean?

OnFarma.it has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does OnFarma.it generate?

OnFarma.it receives approximately 96.0K visits per year with estimated monthly revenue of $1.2K - $2.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does OnFarma.it use?

We detected 9 Shopify apps on OnFarma.it, including Shop, PageFly Landing Page Builder, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Medical Supplies store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against OnFarma.it. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Medical Supplies store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

OnFarma.it Shopify store analysis • Medical SuppliesHealth & Wellness • Unlikely Dropshipper • Rating: B+

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