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On Trend Beauty

ontrendbeauty.com.au
A+
57/100
EcomScout

On Trend Beauty receives an EcomScout Rating of A+ (57/100), ranking #26,145 out of 1,190,700 Shopify stores we track. This Hair Care Beauty & Personal Care store attracts 385.9K visits per year with estimated revenue of $22.0K - $42.8K/mo. It offers 2.5K+ products at an average price of A$79.

Analysis by EcomScout Research Team · How we calculate ratings

Hair CareBeauty & Personal CareTreatment
Est. Revenue/mo
$22.0K - $42.8K/mo
Est. Traffic/mo
32.2K
Products
2.5K+
Top Market
AU (95%)
Top Channel
paid (41%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: paid 41%, organic 19%, direct 16%, social 10%.

Product pricing: Average price of A$79 (range: A$79 – A$79) — ≈ $52 USD. Mid-range pricing strategy.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: AU (95%), US (5%).

Best-selling product: K18 Professional Leave-In Molecular Repair Hair Mask 50mL (A$79).

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$10.8M/mo
Total Stores
4,956
Avg Revenue
$2K/mo
Top 10% Threshold
$35K/mo

Competition Breakdown

37%
39%
16%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Hair Care market generates $11M/month across 4,956 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •76% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Hair Care stores earn $35K+/month
  • •This store outperforms 94% of Hair Care competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •233 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Hair Care

Shop91%Block75%Judge.me Product Reviews43%Klaviyo: Email Marketing & SMS37%

Best Selling Products

K18 Professional Leave-In Molecular Repair Hair Mask 50mL#1

K18 Professional Leave-In Molecular Repair Hair Mask 50mL

A$79≈ $52

Analyzing...
Bounce Rate
22.7%
Pages/Visit
6.2
Avg. Time on Site
7m 39s
Avg. Product Price
A$79

≈ $52 USD

Range: A$79 - A$79

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot55/100
Revenue Performance51/100
Marketing Efficiency22/100

Traffic Sources

paid41.5%
organic19.3%
direct16.1%
social10.1%
referral3.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
trend makeup34--
beauty affair28--

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
94.9%
🇺🇸United States
5.1%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (11)

ShopKlaviyo: Email Marketing & SMSFrequently Bought TogetherBack in StockPre-OrderCountdown TimerReCharge SubscriptionsWishlist PlusBlockBoostsdSecom

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
Explore all trending products

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Frequently Asked Questions About On Trend Beauty

Is On Trend Beauty a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, On Trend Beauty is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is On Trend Beauty safe to buy from? Is it a scam?

On Trend Beauty has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (57/100).

What is On Trend Beauty's EcomScout rating and what does it mean?

On Trend Beauty has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does On Trend Beauty generate?

On Trend Beauty receives approximately 385.9K visits per year with estimated monthly revenue of $22.0K - $42.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does On Trend Beauty use?

We detected 11 Shopify apps on On Trend Beauty, including Shop, Klaviyo: Email Marketing & SMS, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against On Trend Beauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

On Trend Beauty Shopify store analysis • Hair Care • Beauty & Personal Care • Unlikely Dropshipper • Rating: A+

Last updated: August 9, 2026

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