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Onuia homepage screenshot
72/100
EcomScout

Onuia receives an EcomScout Rating of S (72/100), ranking #650 out of 234,613 Shopify stores we track. This Bathroom Home & Garden store attracts 2.1M visits per year with estimated revenue of $345.9K - $864.8K/mo. It offers 299 products at an average price of $96.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$345.9K - $864.8K/mo
Est. Traffic/mo
171.9K
Products
299
Top Market
US (88%)
Top Channel
SocialPaid (39%)
Trustpilot
4.0/5 (794)

Store Intelligence Summary

Traffic breakdown: SocialPaid 39%, SearchPaid 22%, Mail 12%, Direct 11%.

Product pricing: Average price of $96 (range: $5 – $240). Mid-range pricing strategy.

Ad spend: Estimated $19.3K/mo in paid search ($231.5K/yr). Moderate paid strategy supplementing organic growth.

Customer trust: Trustpilot score 4.0/5 based on 794 reviews. Good standing with customers.

Top markets: US (88%), GB (2%), NL (2%).

Best-selling product: Ultrasoft Bath Bundle ($99.95). Other top sellers include Ultrasoft Cotton Bath Towels, Ultrasoft Spa Bundle, Cotton Bath Mat.

How is the EcomScout Rating calculated? The S grade (72/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Bathroom Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.9M/mo
Total Stores
210
Avg Revenue
$14K/mo
Top 10% Threshold
$163K/mo

Competition Breakdown

15%
29%
28%
7%
21%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Bathroom market generates $3M/month across 210 stores
  • 21% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Bathroom stores earn $163K+/month
  • This store outperforms 92% of Bathroom competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
46.8%
Pages/Visit
3.4
Avg. Time on Site
1m 26s
Avg. Product Price
$96

Range: $5 - $240

Rating Breakdown

Trustpilot85/100
Revenue Performance80/100
Business Quality80/100
Traffic Growth60/100
Marketing Efficiency49/100

Traffic Sources

SocialPaid39.3%
SearchPaid22.1%
Mail11.6%
Direct11.2%
DisplayAds8.8%
SearchOrganic3.5%
Affiliate1.6%
SocialOrganic1.0%
Referrals0.8%
GenAi0.0%

Marketing & Ad Spend

Monthly Ad Spend

$19K

Google Ads estimate

Yearly Ad Budget

$231K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
towels14K$0.57$107
bath towels11K$1.73$9.0K
best bath towels8K$1.19$3.0K
boll & branchEasy7K--
bath robe6K$0.92$1.0K

Trustpilot Rating

4.0

794 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
87.9%
🇬🇧United Kingdom
2.4%
🇳🇱Netherlands
2.4%
🇮🇩Indonesia
2.2%
🇫🇷France
1.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

onuia towelsonuiatowel folding ideasbest bath towelssoftest bath towels

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft ClarityHotjar

Payment

Shopify Payments

CDN

jsDelivrAWS CloudFront

Sales Channels

Buy Button channelShop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Frequently Asked Questions About Onuia

Is Onuia a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Onuia is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Onuia safe to buy from? Is it a scam?

Onuia has a Trustpilot rating of 4.0/5 based on 794 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (72/100).

What is Onuia's EcomScout rating and what does it mean?

Onuia has an EcomScout rating of S (72/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Onuia generate?

Onuia receives approximately 2.1M visits per year with estimated monthly revenue of $345.9K - $864.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Onuia use?

We detected 6 Shopify apps on Onuia, including ParcelWILL Order Tracking, Advanced Predictive Search, Klaviyo Reviews and more. The store uses the "Unknown" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Bathroom store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Onuia. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Bathroom store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Onuia Shopify store analysis • BathroomHome & Garden • Unlikely Dropshipper • Rating: S

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