Back to Stores
ONYX Cookware homepage screenshot

ONYX Cookware

onyxcookware.dk
76/100
EcomScout

ONYX Cookware receives an EcomScout Rating of S (76/100), ranking #966 out of 1,105,976 Shopify stores we track. This Kitchenware Home & Garden store attracts 1.4M visits per year with estimated revenue of $95.8K - $210.8K/mo. It offers 557 products at an average price of DKK 475.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$95.8K - $210.8K/mo
Est. Traffic/mo
113.0K
Products
557
Top Market
DK (99%)
Top Channel
paid (32%)
Trustpilot
4.6/5 (5,788)

Store Intelligence Summary

Traffic breakdown: paid 32%, social 15%, organic 13%, direct 13%.

Product pricing: Average price of DKK 475 (range: DKK 149 – DKK 899) — ≈ $71 USD. Mid-range pricing strategy.

Ad spend: Estimated $27/mo in paid search ($324/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 5,788 reviews. Excellent reputation — customers rate this store highly.

Top markets: DK (99%), US (1%), DE (0%).

Best-selling product: HYBRID NON-STICK STEGEPLADE (DKK 749). Other top sellers include MAGMA KOBBER SAUTERPANDE 28 CM, STEGEPANDE 28CM, STEGEPANDE 26CM.

How is the EcomScout Rating calculated? The S grade (76/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchenware Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.7M/mo
Total Stores
909
Avg Revenue
$3K/mo
Top 10% Threshold
$57K/mo

Competition Breakdown

34%
35%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchenware market generates $3M/month across 909 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Kitchenware stores earn $57K+/month
  • This store outperforms 95% of Kitchenware competitors
  • Low average order value ($0) — consider bundling or upsells
  • 59 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
40.9%
Pages/Visit
4.1
Avg. Time on Site
2m 24s
Avg. Product Price
DKK 475

≈ $71 USD

Range: DKK 149 - DKK 899

Rating Breakdown

Trustpilot100/100
Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100
Marketing Efficiency22/100

Traffic Sources

paid32.0%
social15.0%
organic13.4%
direct13.1%
referral0.8%

Marketing & Ad Spend

Monthly Ad Spend

$27

Google Ads estimate

Yearly Ad Budget

$324

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
ceramic coated pans135--

Trustpilot Rating

4.6

5,788 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇩🇰Denmark
98.8%
🇺🇸United States
1.1%
🇩🇪Germany
0.1%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak

60
$29.99-13%
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

56
$24.99+6%
Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

54
$27.49+8%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

53
$44.79+8%
Explore all trending products

Frequently Asked Questions About ONYX Cookware

Is ONYX Cookware a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ONYX Cookware is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is ONYX Cookware safe to buy from? Is it a scam?

ONYX Cookware has a Trustpilot rating of 4.6/5 based on 5,788 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (76/100).

What is ONYX Cookware's EcomScout rating and what does it mean?

ONYX Cookware has an EcomScout rating of S (76/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does ONYX Cookware generate?

ONYX Cookware receives approximately 1.4M visits per year with estimated monthly revenue of $95.8K - $210.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ONYX Cookware use?

We detected 5 Shopify apps on ONYX Cookware, including Klaviyo: Email Marketing & SMS, Trustpilot, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchenware store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ONYX Cookware. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchenware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ONYX Cookware Shopify store analysis • KitchenwareHome & Garden • Unlikely Dropshipper • Rating: S

Last updated: