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43/100
EcomScout

Oofos receives an EcomScout Rating of B+ (43/100), ranking #26,034 out of 354,240 Shopify stores we track. This Footwear Fashion & Apparel store attracts 21.3K visits per year with estimated revenue of $2.0K - $4.4K/mo. It offers 53 products at an average price of $125.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$2.0K - $4.4K/mo
Est. Traffic/mo
1.8K
Products
53
Top Market
NZ (100%)
Top Channel
N/A
Trustpilot
3.3/5 (2)

Store Intelligence Summary

Product pricing: Average price of $125 (range: $110 – $150). Positioned in the premium segment.

Customer trust: Trustpilot score 3.3/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: NZ (100%).

Best-selling product: Men's OOriginal Jandal - Black ($109.99). Other top sellers include Women's OOriginal Jandal - Black, Women's OOcloog - Black, Women's OOahh Slide - Black.

How is the EcomScout Rating calculated? The B+ grade (43/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Footwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$9.6M/mo
Total Stores
4,887
Avg Revenue
$2K/mo
Top 10% Threshold
$22K/mo

Competition Breakdown

28%
55%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Footwear market generates $10M/month across 4,887 stores
  • 2% are enterprise stores (>$100K/mo) — achievable market
  • 83% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Footwear stores earn $22K+/month
  • This store outperforms 91% of Footwear competitors
  • Sneakers shows highest opportunity with $2,147 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 103 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.1%
Pages/Visit
1.6
Avg. Time on Site
26s
Avg. Product Price
$125

Range: $110 - $150

Rating Breakdown

Business Quality76/100
Traffic Growth55/100
Trustpilot55/100
Revenue Performance35/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

3.3

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Footwear Products

Products gaining popularity in Footwear right now, based on Amazon & Google Trends data.

Mens Run Falcon 5

Mens Run Falcon 5

90
$44.97+192%
Women's 608 V5 Casual Comfort Cross Trainer

Women's 608 V5 Casual Comfort Cross Trainer

89
$49.17+64%
Men's 608 V5 Casual Comfort Cross Trainer

Men's 608 V5 Casual Comfort Cross Trainer

89
$50.40+159%
Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

Men's Military Tactical Work Boots Side Zipper Leather Motorcycle Combat Boots Trooper

85
$46.96+222%
See all trending Footwear products

Frequently Asked Questions About Oofos

Is Oofos a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Oofos is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is Oofos safe to buy from? Is it a scam?

Oofos has a Trustpilot rating of 3.3/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (43/100).

What is Oofos's EcomScout rating and what does it mean?

Oofos has an EcomScout rating of B+ (43/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Oofos generate?

Oofos receives approximately 21.3K visits per year with estimated monthly revenue of $2.0K - $4.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Oofos use?

We detected 11 Shopify apps on Oofos, including Yotpo Reviews & UGC, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Oofos. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Oofos Shopify store analysis • FootwearFashion & Apparel • Likely Dropshipper • Rating: B+

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