OOFOS
oofos.com.auOOFOS receives an EcomScout Rating of A+ (59/100), ranking #20,579 out of 1,192,025 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 263.7K visits per year with estimated revenue of $22.5K - $48.8K/mo. It offers 125 products at an average price of A$106.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 32%, organic 19%, social 8%, direct 6%.
Product pricing: Average price of A$106 (range: A$50 – A$135) — ≈ $70 USD. Mid-range pricing strategy.
Ad spend: Estimated $360/mo in paid search ($4.3K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.1/5 based on 19,862 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (94%), GB (3%), US (2%).
Best-selling product: Men's OOriginal Thong - Black (A$99.95). Other top sellers include Women's OOriginal Thong - Black, Men's OOahh Slide - Black, Women's OOcloog Clog - Black.
Outdoor Gear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Outdoor Gear market generates $31M/month across 8,384 stores
- •8% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Outdoor Gear stores earn $69K+/month
- •This store outperforms 95% of Outdoor Gear competitors
- •Low average order value ($0) — consider bundling or upsells
- •631 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Outdoor Gear
Best Selling Products
#1Gift Card
A$50≈ $33
#2Men's OOriginal Thong - Black
A$99.95≈ $66
#3Women's OOriginal Thong - Black
A$99.95≈ $66
#4Men's OOahh Slide - Black
A$99.95≈ $66
#5Women's OOcloog Clog - Black
A$124.95≈ $82
#6Women's OOahh Slide - Black
A$99.95≈ $66
#7Women's OOlala Thong - Black
A$109.95≈ $73
#8Women's OOlala Luxe Thong - Latte
A$114.95≈ $76
#9Women's OOahh Slide - Nomad
A$99.95≈ $66
#10Men's OOriginal Sport Thong - Graphite
A$109.95≈ $73
≈ $70 USD
Range: A$50 - A$135
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$360
Google Ads estimate
Yearly Ad Budget
$4K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| oofos sandalsEasy | 5K | - | - |
| oofos for menEasy | 220 | - | - |
| oofos womenEasy | 220 | - | - |
| oofos shoes for womenEasy | 135 | $1.54 | - |
| eofy australia | 44 | - | - |
Trustpilot Rating
19,862 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Marketing efficiency and ROI need improvement
Recommendations
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
PageFly Landing Page Builder
Loox Photo Reviews
VitalsSimilar Stores
View all →Trending Outdoor Gear Products
Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.
Survival Kit, 262Pcs Survival Gear and Supplies with First Aid Kit Pouch and Crossbody Bag, Emergency Kit with Tent, Camping Axe Hammer, Survival Shovel w/Pick, Bug Out Bag Gifts for Men Women
LifeStraw Personal Water Filter for Hiking, Travel and Emergency, Blue, 1PK | Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, Removes Bacteria & Parasites
LHKNL Headlamp Flashlight, Lumen Bright Head Lamps LED Rechargeable Camping | Ultra-Light, with White Red Light, 2-Pack Waterproof Motion Sensor Headlight, 8 Modes for Outdoor Running Hiking Fishing
LifeStraw Peak Series Personal Water Filter for Hiking, Camping, Travel, and Emergency Preparedness, 1 Pack, Mountain Blue
Frequently Asked Questions About OOFOS
Is OOFOS a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, OOFOS is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is OOFOS safe to buy from? Is it a scam?
OOFOS has a Trustpilot rating of 2.1/5 based on 19,862 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (59/100).
What is OOFOS's EcomScout rating and what does it mean?
OOFOS has an EcomScout rating of A+ (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does OOFOS generate?
OOFOS receives approximately 263.7K visits per year with estimated monthly revenue of $22.5K - $48.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does OOFOS use?
We detected 12 Shopify apps on OOFOS, including Yotpo Reviews & UGC, Shop, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Outdoor Gear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against OOFOS. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.