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47/100
EcomScout

OOFOS receives an EcomScout Rating of B+ (47/100), ranking #25,422 out of 481,846 Shopify stores we track. This Outdoor Gear Sports & Outdoors store attracts 154.3K visits per year with estimated revenue of $13.3K - $28.9K/mo. It offers 120 products at an average price of $64.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$13.3K - $28.9K/mo
Est. Traffic/mo
12.9K
Products
120
Top Market
IE (100%)
Top Channel
N/A
Trustpilot
2.1/5 (19,845)

Store Intelligence Summary

Product pricing: Average price of $64 (range: $5 – $85). Mid-range pricing strategy.

Ad spend: Estimated $79/mo in paid search ($948/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.1/5 based on 19,845 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IE (100%).

Best-selling product: Men's OOahh Slide Sandal - Black ($60). Other top sellers include Women's OOahh Slide Sandal - Black, Women's OOcloog Clog - Black, Women's OOriginal Sandal - Black.

How is the EcomScout Rating calculated? The B+ grade (47/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Gear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$9.1M/mo
Total Stores
1,643
Avg Revenue
$6K/mo
Top 10% Threshold
$79K/mo

Competition Breakdown

21%
40%
24%
7%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Gear market generates $9M/month across 1,643 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outdoor Gear stores earn $79K+/month
  • This store outperforms 93% of Outdoor Gear competitors
  • Low average order value ($0) — consider bundling or upsells
  • 132 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
55.0%
Pages/Visit
1.6
Avg. Time on Site
19s
Avg. Product Price
$64

Range: $5 - $85

Rating Breakdown

Business Quality76/100
Traffic Growth65/100
Trustpilot60/100
Revenue Performance33/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$79

Google Ads estimate

Yearly Ad Budget

$948

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
oofos plantar fasciitisEasy180$0.84$41
yoga shoes for plantar fasciitis135$0.89$2
flip flops for back painEasy28$1.94$3

Trustpilot Rating

2.1

19,845 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇪Ireland
100.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Outdoor Gear Products

Products gaining popularity in Outdoor Gear right now, based on Amazon & Google Trends data.

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

Camping Tent 2-4 Person, Waterproof Windproof Tent with Rainfly Easy Set up-Portable Dome Tents for Camping…

99
$39.99+113%
FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

FanttikOutdoor Camping Tent 4/6/8/10 Person Instant Cabin Tent Setup in 60 Seconds with Rainfly & Windproof Portable with Carry Bag for Family Camping & Hiking

96
$127.99+69%
Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

Men's Ankle High Waterproof Hiking Boots Outdoor Lightweight Shoes Trekking Trails Armadillo

89
$46.68+64%
MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

MATEIN Travel Laptop Backpack, Business Anti Theft Slim Sturdy Laptops Backpack Personal Item Bag, Water Resistant College School Computer Bag Gift for Men & Women Fits 15.6 Inch Notebook, Grey

88
$19.79+187%
See all trending Outdoor Gear products

Frequently Asked Questions About OOFOS

Is OOFOS a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, OOFOS is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.

Is OOFOS safe to buy from? Is it a scam?

OOFOS has a Trustpilot rating of 2.1/5 based on 19,845 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (47/100).

What is OOFOS's EcomScout rating and what does it mean?

OOFOS has an EcomScout rating of B+ (47/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does OOFOS generate?

OOFOS receives approximately 154.3K visits per year with estimated monthly revenue of $13.3K - $28.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does OOFOS use?

We detected 14 Shopify apps on OOFOS, including Yotpo Reviews & UGC, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Gear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against OOFOS. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Gear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

OOFOS Shopify store analysis • Outdoor GearSports & Outdoors • Likely Dropshipper • Rating: B+

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