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oofwear.com

oofwear.com
46/100
EcomScout

oofwear.com receives an EcomScout Rating of B+ (46/100), ranking #48,952 out of 976,731 Shopify stores we track. This Outerwear Fashion & Apparel store attracts 21.9K visits per year with estimated revenue of $7.5K - $16.2K/mo. It offers 223 products at an average price of €244.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$7.5K - $16.2K/mo
Est. Traffic/mo
1.8K
Products
223
Top Market
IT (91%)
Top Channel
N/A
Trustpilot
3.7/5 (3)

Store Intelligence Summary

Product pricing: Average price of €244 (range: €170 – €419) — ≈ $266 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 3 reviews. Good standing with customers.

Top markets: IT (91%), ES (9%).

Best-selling product: 9334 GIACCA TRAPUNTATA CON COULISSE NERO (€251). Other top sellers include 9334 GIACCA TRAPUNTATA CON COULISSE VERDE MILITARE, 8000 Wien Zip Jacket in Memory Burnt Olive, 8000 Wien Zip Jacket in Memory Ceylon Yellow.

How is the EcomScout Rating calculated? The B+ grade (46/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outerwear Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.6M/mo
Total Stores
286
Avg Revenue
$9K/mo
Top 10% Threshold
$96K/mo

Competition Breakdown

20%
33%
32%
5%
10%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outerwear market generates $3M/month across 286 stores
  • 10% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Outerwear stores earn $96K+/month
  • This store outperforms 91% of Outerwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
35.1%
Pages/Visit
3.4
Avg. Time on Site
55s
Avg. Product Price
€244

≈ $266 USD

Range: €170 - €419

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Trustpilot55/100
Revenue Performance35/100
Marketing Efficiency22/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
oof clothesEasy44--
oofwear44--
fw jackets44--
oof wearEasy44--
oof jacketEasy28--

Trustpilot Rating

3.7

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
91.1%
🇪🇸Spain
8.9%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About oofwear.com

Is oofwear.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, oofwear.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is oofwear.com safe to buy from? Is it a scam?

oofwear.com has a Trustpilot rating of 3.7/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (46/100).

What is oofwear.com's EcomScout rating and what does it mean?

oofwear.com has an EcomScout rating of B+ (46/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does oofwear.com generate?

oofwear.com receives approximately 21.9K visits per year with estimated monthly revenue of $7.5K - $16.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does oofwear.com use?

We detected 4 Shopify apps on oofwear.com, including Shop, Klaviyo: Email Marketing & SMS, Wishlist Plus and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outerwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against oofwear.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outerwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

oofwear.com Shopify store analysis • OuterwearFashion & Apparel • Unlikely Dropshipper • Rating: B+

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