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openrock.com

openrock.com
44/100
EcomScout

openrock.com receives an EcomScout Rating of B+ (44/100), ranking #51,881 out of 828,224 Shopify stores we track. This Audio Equipment Electronics & Tech store attracts 193.4K visits per year with estimated revenue of $15.7K - $39.1K/mo. It offers 12 products at an average price of $95.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$15.7K - $39.1K/mo
Est. Traffic/mo
16.1K
Products
12
Top Market
US (46%)
Top Channel
organic (35%)
Est. Ad Spend/mo
$64

Store Intelligence Summary

Traffic breakdown: organic 35%, direct 30%, referral 19%, paid 9%.

Product pricing: Average price of $95 (range: $10 – $289). Mid-range pricing strategy.

Ad spend: Estimated $64/mo in paid search ($768/yr). Lean ad budget — primarily relying on organic or social channels.

Top markets: US (46%), VN (21%), BR (12%).

Best-selling product: OpenRock X Open-Ear Air Conduction Sport Earbuds ($159.99). Other top sellers include OpenRock S2 Open-Ear Air Conduction Sport Earbuds, OpenRock E Open-Ear Air Conduction Sport Earbuds, OpenRock Pro Open-Ear Air Conduction Sport Earbuds.

How is the EcomScout Rating calculated? The B+ grade (44/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Audio Equipment Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$5.9M/mo
Total Stores
490
Avg Revenue
$12K/mo
Top 10% Threshold
$119K/mo

Competition Breakdown

17%
30%
31%
9%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Audio Equipment market generates $6M/month across 490 stores
  • 13% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Audio Equipment stores earn $119K+/month
  • This store outperforms 90% of Audio Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
  • 63 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.8%
Pages/Visit
3.2
Avg. Time on Site
1m 15s
Avg. Product Price
$95

Range: $10 - $289

Rating Breakdown

Business Quality80/100
Traffic Growth60/100
Revenue Performance48/100
Marketing Efficiency22/100

Traffic Sources

organic34.7%
direct30.0%
referral18.9%
paid9.2%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$64

Google Ads estimate

Yearly Ad Budget

$768

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
sony wi-xb400Easy1K--
invisible earbuds bluetooth200--
soundpeats bluetooth earphones125--
art sound bluetooth headphonesEasy55--
best in ear headset55$1.79-

Top Countries

🇺🇸United States
46.3%
🇻🇳Vietnam
20.6%
🇧🇷Brazil
11.7%
🇬🇧United Kingdom
9.2%
🇵🇰Pakistan
7.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

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Frequently Asked Questions About openrock.com

Is openrock.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, openrock.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is openrock.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for openrock.com. However, our EcomScout rating is B+ (44/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is openrock.com's EcomScout rating and what does it mean?

openrock.com has an EcomScout rating of B+ (44/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does openrock.com generate?

openrock.com receives approximately 193.4K visits per year with estimated monthly revenue of $15.7K - $39.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does openrock.com use?

We detected 14 Shopify apps on openrock.com, including Pre-Order, Shopify Inbox, PageFly Landing Page Builder and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Audio Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against openrock.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Audio Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

openrock.com Shopify store analysis • Audio EquipmentElectronics & Tech • Unlikely Dropshipper • Rating: B+

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