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Opinel

opinel.nz
32/100
EcomScout

Opinel receives an EcomScout Rating of B (32/100), ranking #117,436 out of 483,453 Shopify stores we track. This Kitchen & Tableware Home & Garden store. It offers 187 products at an average price of A$113.

Analysis by EcomScout Research Team · How we calculate ratings

0
Est. Traffic/mo
N/A
Products
187
Top Channel
N/A
Trustpilot
4.7/5 (30,176)

Store Intelligence Summary

Product pricing: Average price of A$113 (range: A$24 – A$514) — ≈ $75 USD. Mid-range pricing strategy.

Customer trust: Trustpilot score 4.7/5 based on 30,176 reviews. Excellent reputation — customers rate this store highly.

Best-selling product: Giant Knife N°13 Stainless Steel Folding Knife (A$291.95). Other top sellers include 10PC Traditional Classic Carbon Steel Knives Collection, N°09 Oysters, N°07 Chestnuts, Garlic, Pitt.

How is the EcomScout Rating calculated? The B grade (32/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Kitchen & Tableware Market Intelligence

Benchmark this competitor against the market

Market Size
$0K/mo
Total Stores
0
Avg Revenue
$0/mo
Top 10% Threshold
$0/mo

Competition Breakdown

Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Kitchen & Tableware market generates $0M/month across 0 stores
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
0.0%
Pages/Visit
0.0
0
Avg. Product Price
A$113

≈ $75 USD

Range: A$24 - A$514

Rating Breakdown

Trustpilot100/100
Business Quality80/100
Traffic Growth20/100
Revenue Performance10/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

4.7

30,176 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak

Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Daybreak

60
$29.99-13%
bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 2 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

56
$24.99+6%
Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

Brita Small 6 Cup Water Filter Pitcher, 1 BritaPlus Filter, Metro, Black (Package May Vary)

54
$27.49+8%
Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

Brita Large 10 Cup Water Filter Pitcher, 1 BritaPlus Filter, Everyday, Black (Package May Vary)

53
$44.79+8%
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Frequently Asked Questions About Opinel

Is Opinel a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Opinel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Opinel safe to buy from? Is it a scam?

Opinel has a Trustpilot rating of 4.7/5 based on 30,176 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B (32/100).

What is Opinel's EcomScout rating and what does it mean?

Opinel has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Opinel generate?

Opinel receives approximately traffic data not available. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Opinel use?

We detected 6 Shopify apps on Opinel, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Kitchen & Tableware store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Opinel. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Kitchen & Tableware store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Opinel Shopify store analysis • Kitchen & TablewareHome & Garden • Unlikely Dropshipper • Rating: B

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